On the Dash:
- Lucid launched the Gravity Touring, a more affordable $79,900 variant of its Gravity SUV.
- The all-electric SUV offers 337 miles of range, 560 horsepower, and 0-60 mph in 4.0 seconds.
- The launch aims to boost sales amid falling BEV demand and recent production and earnings shortfalls.
Lucid Group announced on Thursday the launch of the Gravity Touring, a more affordable variant of its Gravity SUV. The new trim starts at $79,900, compared with the Grand Touring, which begins at $94,900.
The all-electric Gravity Touring is a dual-motor, all-wheel-drive SUV with a 337-mile range and the ability to charge up to 200 miles in 15 minutes. It delivers 560 horsepower, accelerates from 0 to 60 mph in 4.0 seconds and is built on the same platform as its more powerful counterpart.
The launch is part of Lucid’s strategy to expand beyond its flagship Air sedan and revive dwindling consumer demand following the sunset of the federal tax incentives on Sept. 30. In October, roughly 75,000 battery-electric vehicles were sold, representing a 46.7% drop from September and a 23.8% decrease year-over-year, according to the NADA.
Although SUVs are the biggest segment in the American new-vehicle market, most EV buyers prioritize reducing their carbon footprint and lean toward smaller or mid-sized vehicles. As a result, larger all-electric SUVs and pickups have struggled to attract mainstream interest, presenting a challenge for companies like Lucid seeking to expand into the luxury SUV market.
During the third quarter, Lucid missed Wall Street’s earnings and revenue expectations for the second consecutive quarter. It also lowered its 2025 production forecast to 18,000 vehicles from a previous range of 18,000 to 20,000 units.
Orders for the new Gravity Touring SUV opened on Thursday, with some configurations available for immediate delivery.
