A Look At This Week’s Top OEM Headlines

This week’s most impactful OEM headlines, including:

1. Ford to launch 4, count ’em, 4 new SUVs
   USA Today reported that Ford will launch four all new SUVs over the next four years in recognition of the growing global popularity of SUVs and crossovers. Ford’s VP of Sales and Marketing (Mark Laneve) says they will all be new entries.
2. Daimler to invest $2.9 billion for next generation diesel engine
   Daimler will spend $2.6 billion dollars by the year 2019 on developing next generation diesel engines. The move (according to Reuters) will help the luxury carmaker meet new pollution measuring standards
3. Nissan LEAF Earns Automotive Loyalty Award
   For the second year in a row, the Nissan Leaf was named the best non-luxury traditional compact car in the I-H-S Automotive Loyalty Awards. The Automotive Loyalty Awards recognize automotive manufacturers and brands for customer retention and conquest efforts during the 2015 model year.
4. Infiniti Powers Up with Three New Engines for Q50 Line
   Infiniti is powering up three new engines for the Q50 line. Infiniti Americas Vice President, Randy Parker told the Detroit Bureau that the company is completely transforming the Infiniti model lineup with all-new models like the QX-30 and Q-60 sports coupe, with major makeovers on the QX-60 and cutting-edge power plants like the Q50’s three all-new turbocharged engines.