Leveraging innovation to create a frictionless customer experience – Brian Benstock

Brian Benstock

After several dealers experienced strong months during July and August, many auto retailers are wondering what to expect in the future. Brian Benstock, partner VP, and GM of Paragon Honda and Paragon Acura has experienced great success recently as his dealership was named number the one volume Honda dealership for the month of August by Honda Motor Company. We asked Brian what his outlook was for the months ahead.

In this segment, Brian Benstock and anchor Jim Fitzpatrick discuss the recent announcement from Honda naming Paragon the number one selling Honda store in the country for August. The pair then tackle the integral part new technology has and will continue to play in the future of the auto retail industry. Lastly, Benstock shares his outlook on automotive performance for the remainder of 2020 and beyond.

Brian Benstock is an acclaimed keynote speaker, author, podcast host, and contemporary thought leader in the automotive industry. Since beginning his career in 1982, Benstock has been featured on CNN Money, Bloomberg Technology, and CBS News. Today, the dealerships sell more than 1,000 cars per month and 34 cars every day.

Did you enjoy this interview with industry leader Brian Benstock? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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