Thursday, June 30, 2022
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loyalty marketing program

The best ways your employees can develop their communication skills

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about employee development and communication skills. Often times when you walk...
emotional

How the emotional state of consumers impacts their buying decisions

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Think about your last purchase…was it an emotional one? On today’s show, we’re pleased to welcome Jeff Shore, founder of Shore Consulting, trainer, and author to discuss the emotional aspect of a purchase decision. Shore’s work has been featured by NBC News, Fox Small Business, Success Magazine, Inc., Entrepreneur, and a host of other leading publications. […]
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video

The top 3 video marketing metrics car dealers should follow

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In-market shoppers see your videos when they’re ready to visit your dealership. For example, 97% of auto shoppers acted after watching a video, and 40% searched inventory. Posting those walk-around videos of your latest models and instructional videos of a customer’s future service expectations is helpful information. But, more importantly, are they working to move the profit needle? Your […]
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marketing

Car dealership advertising ideas to drive success despite the pandemic

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With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for many years, the pandemic has accelerated the shift to digital marketing and digital shopping. You may already be posting customer-centric content to your website‘s blog. That‘s a useful starting point, but in […]
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sales

Tips to flood your sales funnel for the New Year

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In sales, ending the year with a bang is always the push. Sales professionals would agree in large part that the year-end push can leave the sales funnel emptier than at other month ends or any other time of the year. A successful new year should begin with a department full of leads and sales funnels […]
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TikTok

The Rise of TikTok: Is It Worth the Investment at Your...

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Every five years, a new social media platform seems to hit the scene. With it always comes this question: “Should we get on (insert new social media platform)?” It is a smart question to ask. While it is always a good idea to be open to new ways to market your dealership, you need to […]
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platforms

Top 3 social media platforms your dealership should actually use

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Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You may have personal accounts on Twitter, Facebook, LinkedIn, Instagram, YouTube, WhatsApp, and more, but those aren’t always the best ways for your dealership to reach your customers. Here’s why […]
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COVID-19

Marketing during COVID-19: Five examples of advertising to customers

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Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk. You and your team still have a product to sell, but you want to do it in a way that is sensitive and effective. Today, […]
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tire

Americans’ travel plans mean dealers should double down on tire sales

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Airlines have capped their in-flight capacity and scheduled flights are down as much as 70%. The impeded ability to travel by air will disrupt holiday plans for many Americans. However, the Hankook Tire Gauge Index from October 2020 reveals that nearly three-quarters of Americans still plan to travel this holiday season, and 76% of them […]
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video

Best practices for using video on a dealer site

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We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they can also be edited on the phone. It’s truly an amazing time when what was once the domain of major filmmakers and multiple thousands of dollars worth of equipment is now […]
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