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Every car has a story: How to jazz up your used...

If you're thinking of a quick lunch, you may choose to "Live Más" and pick up Tacos and Nacho Fries from Taco Bell®. Let's...
loyalty marketing program

The best ways your employees can develop their communication skills

On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about employee development and communication skills. Often times when you walk...

How the emotional state of consumers impacts their buying decisions

Think about your last purchase...was it an emotional one? On today’s show, we’re pleased to welcome Jeff Shore, founder of Shore Consulting, trainer, and...

The top 3 video marketing metrics car dealers should follow

In-market shoppers see your videos when they’re ready to visit your dealership. For example, 97% of auto shoppers acted after watching a video, and 40% searched inventory. Posting...

Car dealership advertising ideas to drive success despite the pandemic

With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for...

Tips to flood your sales funnel for the New Year

In sales, ending the year with a bang is always the push. Sales professionals would agree in large part that the year-end push can...

Top 3 social media platforms your dealership should actually use

Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You...

Marketing during COVID-19: Five examples of advertising to customers

Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can...

Americans’ travel plans mean dealers should double down on tire sales

Airlines have capped their in-flight capacity and scheduled flights are down as much as 70%. The impeded ability to travel by air will disrupt...

Best practices for using video on a dealer site

We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they...