TSLA403.560-0.66%
GM83.0300.55%
F11.730-0.22%
RIVN11.7000.03%
CYD23.900-0.1%
HMC33.450-0.23%
TM195.0000.15%
CVNA65.1406.09%
PAG212.3000.35%
LAD291.4502.76%
AN162.240-1.94%
GPI253.2803.74%
ABG195.8252.295%
SAH60.910-2.21%
TSLA403.560-0.66%
GM83.0300.55%
F11.730-0.22%
RIVN11.7000.03%
CYD23.900-0.1%
HMC33.450-0.23%
TM195.0000.15%
CVNA65.1406.09%
PAG212.3000.35%
LAD291.4502.76%
AN162.240-1.94%
GPI253.2803.74%
ABG195.8252.295%
SAH60.910-2.21%
TSLA403.560-0.66%
GM83.0300.55%
F11.730-0.22%
RIVN11.7000.03%
CYD23.900-0.1%
HMC33.450-0.23%
TM195.0000.15%
CVNA65.1406.09%
PAG212.3000.35%
LAD291.4502.76%
AN162.240-1.94%
GPI253.2803.74%
ABG195.8252.295%
SAH60.910-2.21%


Elevating your authority with customers

You’re the expert, the higher authority, but sometimes you diminish your authority with certain phrases. Jonathan suggest using these phrases instead, therefore elevating your authority and building trust.


More from Tips & Training
Don't let old beliefs cap your own sales, use AI to break out of your zone

Don’t let old beliefs cap your own sales, use AI to break out of your zone

- October 27, 2026
AI is changing how dealerships sell, yet many stores still run on old beliefs about what is possible. Those beliefs capped sales long before the technology arrived and that mindset...
Why dealership leaders must stay in ‘attack mode’

Why dealership leaders must stay in ‘attack mode’

- October 21, 2026
When retail automotive operations experience record sales, high margins and strong inventory turn, management teams tend to face a quiet yet dangerous threat: complacency. In the latest episode of Lessons...
Communicate clearly with the CAR technique: context, action and result

Communicate clearly with the CAR technique: context, action and result

- October 19, 2026
Dealers often communicate a message clearly and assume it landed, while their teams may have heard something different. Closing that distance takes preparation and a few simple habits. On today’s...
How dealership leaders can motivate teams without raising pressure 

How dealership leaders can motivate teams without raising pressure 

- October 15, 2026
As dealerships navigate economic uncertainty and prepare for year-end targets, leaders must find ways to keep employees engaged without allowing pressure to undermine performance. Tyler Dickerhoof, Founder of Impact Driven...

Add us as a preferred source on Google

CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.