TSLA377.810-2.87%
GM80.990-1.02%
F12.125-0.155%
RIVN14.340-0.17%
CYD28.180-4.01%
HMC31.670-0.14%
TM182.910-2.66%
CVNA62.760-1.12%
PAG194.220-4.79%
LAD287.370-5.14%
AN156.210-1.93%
GPI232.610-4.35%
ABG167.770-1.99%
SAH60.520-0.48%
TSLA377.810-2.87%
GM80.990-1.02%
F12.125-0.155%
RIVN14.340-0.17%
CYD28.180-4.01%
HMC31.670-0.14%
TM182.910-2.66%
CVNA62.760-1.12%
PAG194.220-4.79%
LAD287.370-5.14%
AN156.210-1.93%
GPI232.610-4.35%
ABG167.770-1.99%
SAH60.520-0.48%
TSLA377.810-2.87%
GM80.990-1.02%
F12.125-0.155%
RIVN14.340-0.17%
CYD28.180-4.01%
HMC31.670-0.14%
TM182.910-2.66%
CVNA62.760-1.12%
PAG194.220-4.79%
LAD287.370-5.14%
AN156.210-1.93%
GPI232.610-4.35%
ABG167.770-1.99%
SAH60.520-0.48%

Hyundai targets EV affordability with global price cuts

Following the expiration of the federal tax credit, Hyundai Automotive decreased the prices of its best-selling EVs in the U.S. and internationally by almost $10,000.
Hyundai is extending its major EV discount overseas following a nearly $10,000 price cut on its 2026 IONIQ 5 in the United States.

On the Dash: 

  • Hyundai extends major EV discounts overseas, including up to $34,000 AUD off in Australia.
  • U.S. 2026 IONIQ 5 prices drop up to $9,800, starting at $35,000, with leases from $249/month.
  • Discounts reflect Hyundai’s push for EV affordability, supported by higher production and strong sales. 

Hyundai is extending its major EV discount overseas following a nearly $10,000 price cut on its 2026 IONIQ 5 in the United States. In Australia, the automaker is offering reductions of more than 34,000 Australian dollars ($22,400) on select IONIQ 6, Kona Electric, and Inster EV models. 

The price cuts reflect Hyundai’s commitment to affordability and come as record vehicle sales and increased output at its new EV plant in Georgia help reduce costs, which the company is passing on to consumers.

Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox.

In the U.S., the 2026 IONIQ 5 now starts at $35,000, making it one of the most affordable EVs on the market alongside the Chevy Equinox EV and Nissan LEAF. Hyundai is also offering a $7,500 cash incentive for 2025 IONIQ 5 models through at least the end of October. Lease options start at $249 per month for the SE RWD Standard Range trim, with the long-range SE RWD available for $259 per month and offering a driving range of up to 318 miles.

In Australia, discounts include up to 34,142 Australian dollars (AUD) off 2023 IONIQ 6 inventory and nearly 10,000 AUD off the IONIQ 5. The Inster EV, Hyundai’s most affordable electric car in Australia, received a 3,925 AUD price reduction and now starts below 40,000 AUD. The discounts apply to driveway prices in New South Wales and are available nationwide. Strong EV demand in Australia continues, with electric vehicles accounting for 11.3% of new car sales in September.

Hyundai’s U.S. price reductions followed the expiration of the $7,500 federal EV tax credit, while Australian discounts aim to maintain competitiveness amid surging demand for EVs. By leveraging higher production capacity in Georgia, Hyundai is able to pass savings to consumers, reinforcing its strategy to make EVs more accessible.

With these international price cuts, Hyundai positions its EV lineup as highly competitive in both the U.S. and global markets, potentially influencing the pricing strategies of rival automakers in the coming months.

Read More
More from Articles
The car dealer looks real. The website is a lie

The car dealer looks real. The website is a lie

- October 7, 2026
You found the car. The price is right, the pictures look great, the VIN checks out and the dealership website looks completely legitimate. There is only one problem: the dealership...
Automotive brand loyalty strengthens as affordability and economic pressures mount

Automotive brand loyalty strengthens as affordability and economic pressures mount

- October 7, 2026
TROY, Mich.--(BUSINESS WIRE)--Brand loyalty has held strong amid affordability challenges and economic volatility this year, averaging 50.2% across all nameplates and segments, up from 49% last year, according to the...
FTC dismisses Asbury price transparency complaint after 2-year legal fight

FTC dismisses Asbury price transparency complaint after 2-year legal fight

- October 7, 2026
On the Dash: The FTC dismissed its 2024 administrative complaint against Asbury Automotive Group and three Texas dealerships on Oct. 5, ending a case that never reached the merits. The...
Unifor sets strike vote at Stellantis Canada

Unifor sets strike vote at Stellantis Canada

- October 7, 2026
On the Dash: Unifor will hold a Stellantis strike authorization vote Oct. 17 and 18, with results due Oct. 19. Talks have stalled for almost a month over the proposed...
CBT News

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.