Today on CBTNews.com – Thursday, July 5th, 2018:
How Your Customer Customer Experience Directly Effects Your Bottom-Line – Mike Wittenstein, Story Miners
Mike Wittenstein, Owner of Story Miners, a customer experience design agency, joins us in the CBT Automotive studio to talk about the importance of customer experience and how it is directly connected to your employer brand and bottom-line. Watch Now
Do You Want A Quick Fix — Or Do you Want to Fix It
When I was looking to improve my golf game (I could hack my way around the course but it was ugly) my coach asked me what my end goal was. Did I want him to provide a Band-Aid for my game or did I really want to learn how to play golf? I asked him what he meant by that. He told me that he could give me a few tips, (Band aids) that would make me feel better today but I would never really get better long term. I would return over and over for another Band-Aid. He then said that if I wanted to learn how to play, it would take time and effort. There were no short cuts for success. Read More
What to Do When Customers Make a Scene
It’s impossible to predict customers’ behavior. While we’d like to assume the people who enter our dealerships are on their best behavior and will conduct business civilly, there will be times when a customer makes a scene. If mishandled, instead of their behavior reflecting on them, you could end up coming out looking like the bad guy. That’s why it’s important to know how to de-escalate aggressive behaviors in your showroom or on your lot. Here are a few steps you can take to shut down belligerent client behavior effectively. Read More
Are You A Part Of The New Auto Industry?
The United States is the overall second largest vehicle production and sales market in the world. 2017’s sales numbers reached an all-time high of $17.1 million units, with this being the third straight year in which it has surpassed the 17 million mark. Since Honda opened its first plant in the U.S. in 1982, major European, Japanese, and Korean automakers have been producing vehicles for the United States, which has supported over 130,000 American jobs. Read More
