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How to connect your Google reviews to your dealership website: Step-by-step setup guide

Google reviews are among the most popular and trusted sources for customers looking for feedback about a business. As automotive dealerships strive to stay competitive and remain top-of-mind with customers, displaying customer feedback and Google reviews on their websites is an increasingly beneficial tactic.

They’re so popular that Bright Local says 84% of people trust other customers’ reviews and testimonials as much as they rely on word-of-mouth recommendations. So, dealerships must ensure that consumer reviews are connected to their website. This guide will walk you through connecting your automotive dealership’s Google reviews to your website in just a few simple steps.

Step 1: Establish a Dealership Business Profile with Google Business Profile

The first step is to create an official Google Business profile for your automotive dealership. This should include your location, contact information, operating hours,  product offerings, and other relevant information. You can also upload photos and respond to customer reviews here.

Step 2: Copy Your Business Link

Once you have your business profile set up, the next step is to copy your business link from your Google Business profile. This will be used later when integrating your automotive dealership’s reviews with its website.

Step 3: Install a Google Reviews Widget

Now that your automotive dealership’s business link is handy, it’s time to install a widget for displaying reviews on your website like this one from embedsocial. You can find other widget options here. The widget should be installed in the sidebar or footer of your automotive dealership’s website to appear on every page (not just the homepage).

auto manufacturer website satisfaction J.D. PowerMore: Auto manufacturer websites becoming more important to vehicle shoppers, J.D. Power finds

Step 4: Customize the Widget

At this point, you can customize the widget’s appearance on most of the widgets by adding your automotive dealership’s logo and other branding elements. You can also adjust the settings to show only five-star reviews or a certain number of reviews for each page.

Step 5: Connect Your Business Link

Finally, connect your automotive dealership’s business link from Google Business to the widget on your website. This will pull up all the reviews associated with that account so that customers can easily read through them without leaving your automotive dealership’s website.

And there you have it – now your automotive dealership’s Google reviews are connected to its website! By taking a few extra steps to set up this integration, automotive dealerships can provide a more comprehensive and reliable customer experience, assuring customers that they are making the right decision when considering automotive purchases.

Step 6: Engage with Your Reviewers

To ensure that your dealership is making the most out of its Google reviews, engaging with customers who have left feedback is essential. According to consumers, businesses that respond to reviews are viewed as 1.7X more trustworthy than businesses that don’t (76% vs. 46%). 

Therefore, responding to customer reviews can go a long way in building trust and credibility and highlighting exceptional customer service. If you need assistance responding to positive and negative reviews, Google has a helpful guide here.

By following these steps, automotive dealerships can easily connect their Google reviews to their website and provide a better customer experience.

And remember that by displaying your automotive dealership’s ratings and reviews on your website, you’ll also improve your site’s search engine rankings – resulting in increased organic visibility and better chances of success online. So, utilizing customer feedback is an easy way to strengthen trust with potential customers and demonstrate why your dealership is the best choice for their needs.

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Steve Mitchell
Steve Mitchell
Steve Mitchell is a contributing writer and reporter for CBT News. He earned bachelor's degrees in Marketing and Television from the University of Texas in Austin and a Masters of Theology study from Dallas Theological Seminary in Dallas. His passion for automobiles lead him to become a creative director for automotive marketing ad agency. Most recently, he was the manager of interactive marketing for Mitsubishi Motors, NA.

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