TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%

How the pandemic has changed recruiting strategies for car dealers – Ron MacEachern

There is a lot for car dealers to consider when it comes to designing compensation and incentive plans for your employees, and now is a great time to take a step back and re-evaluate those offerings. Joining us today to discuss best practices for recruiting star employees and redesigning compensation plans, is Ron MacEachern, General Manager at The Suburban Collection.

Staff recruiting and retention strategies have been a struggle for the retail automotive industry for many years. Dealers are constantly looking to hire the right people to help build a strong culture that will follow the organization for years to come. In this segment, MacEachchern and anchor Jim Fitzpatrick discuss how to build a great team that will provide a dealership with long-lasting stability including:

  • The best practices for recruiting and retaining the top employees
  • The need for a robust compensation plan
  • What has worked at the Suburban Collection in regards to compensation and incentive plans
  • Modifying the working hours for employees due to Michigan’s labor laws
  • The benefits and challenges of moving away from the commission and going to salary
  • Some of the benefits of hiring outside of the industry and investing in training
  • How digital retailing has affected the skillset dealers are looking for
  • What other changes that need to happen in the industry at large

For more great insight and expertise from Ron MacEachern, be sure to watch our entire interview above.


Did you enjoy this interview with Suburban Collection GM Ron MacEachern? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

More from Management & Leadership
leadership standards, Dave Anderson

Why leadership standards must exceed employee expectations

- March 4, 2026
Accountability collapses the moment leaders believe it applies to everyone but themselves. On today's episode of Lessons in Leadership, leadership expert and LearnToLead Founder Dave Anderson explains why leaders must...
Brooke Guy

Brooke Guy’s turnaround strategy for scaling dealership growth

- February 17, 2026
Winning requires discipline, clarity, and the willingness to outwork yesterday’s version of yourself. On today's episode of Training Camp, Coastal Chevrolet Cadillac Nissan General Manager Brooke Guy shares how she...
Dave Anderson explains why meritocracy and earn-and-deserve cultures reward performance, prevent entitlement, and strengthen accountability.

Why earn-and-deserve cultures keeps top performers engaged — Dave Anderson

- February 11, 2026
The most successful businesses with high-performance cultures reward and promote employees based on results, not urgency. On today's episode of Lessons in Leadership, leadership expert and LearnToLead Founder Dave Anderson...
Dave Anderson explains why team-first leadership eliminates ego, strengthens culture, and drives sustained high performance in business.

Strong leaders refuse to tolerate the “disease of me” — Dave Anderson

- February 4, 2026
Neglecting a team’s well-being while prioritizing a single individual can erode morale and lead to disengaged employees. On today's episode of Lessons in Leadership, LearnToLead founder and leadership expert Dave...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.