How Joe Chura’s humble beginnings lead him to becoming one of auto industry’s top CEOs

On the latest episode of Straight to the Point, host Frank J. Lopes is joined by Joe Chura, CEO of Dealer Inspire. Chura went from working the assembly line to becoming the CEO of one of the largest companies in the automotive industry. Lopes gets straight to the point by asking, can anyone take themselves from humble beginnings to a leader in their industry?

Chura grew up in Chicago, right by the Ford Chicago assembly, and at the age of 19, he found out he was going to be a father. The one thing he knew, is that he needed a job. At 20 years old, with the help of family and friends, Chura started working at the assembly plant. He says the only way he was going to achieve his career goals, was to go to college. Chura says the secret to his success was multitasking.

Chura says anyone can become the best, but he adds that you have to ask yourself, how much do you want it? There’s nothing you can get in life without sacrifice in another area of your life. He says in his case, it was health, and being present with his kids and family. It was also a collage of knowledge. He says, anyone has the opportunity, but it’s what you make time for. He says you have to become active. It’s important to make progress towards something on a daily basis, but think about how active you were, not how busy you were.

Nothing great is easy. Chura says it’s about having a goal and multitasking towards that goal. He says you can learn so much, just through observations. If you want to invoke change on other people, Chura says, the best thing you can do is lead by example and be a leader.

Chura says so much of your performance is your mindset. You must remember you’re not almost there. You got to keep going at it on a daily basis, no matter what it is.

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