Digital screens are reshaping the dealership experience for both customers and employees, and North Georgia Toyota is at the forefront. On today’s episode of Driving Solutions, the dealership’s General Manager, Greg Epps, and Digital Dealership System founder Todd Katcher discuss how technology provides live performance updates, customizable KPIs, and mobile reporting, equipping managers and employees with tools to boost productivity and engagement across the dealership.
Real-time sales tracking
North Georgia Toyota’s Fixed Ops leaderboard showcases essential performance metrics for sales, repair orders, bonuses, and operations. They promote transparency and encourage friendly competition, according to Epps. He also attributes the screens with boosting staff engagement and efficiency, while also entertaining and informing customers in the service areas.
“Keeping ahead of technology is going to drive you into the future from a customer viewpoint... but at the end of the day, we’re still in the people business.”– Greg Epps
According to Katcher, the technology offers real-time updates on all aspects of dealership performance, far beyond traditional reporting. He notes that sales boards rotate through selected reports, and mobile reporting alerts employees to team milestones, building camaraderie and a performance-driven culture. Managers can also set KPIs, track metrics, and conduct evaluations directly through the system, making coaching and performance management more hands-on and immediate.
Service department transparency
Service teams benefit from screens displaying real-time updates on repair orders, labor hours, effective labor rates, op code tracking, and appointment show rates. While advisors handling 100–150 repair orders monthly can continuously monitor progress, boosting productivity and bonus management, managers and staff can access live reports via desktops or mobile devices, removing delays caused by weekly or daily updates reporting.
Additionally, the system is cost-effective, scalable, and highly customizable. One media player can support multiple screens, and dealerships can choose between turnkey installations or a la carte setups depending on size, budget, and needs.
"Our program goes beyond just that screen, not only does it rotate through reports that the dealer selects, but then there's also mobile reporting." - Todd Katcher
Notably, Epps began integrating digital screens in 2016–2017 to improve customer experience and internal communication. Over time, the system has expanded to enhance both sales and fixed operations, motivating staff and reinforcing performance culture while keeping the human element central to dealership operations.
How dealers can get started
Dealerships interested in exploring the system can schedule a demo through Digital Dealership Systems’ website. The platform will also be showcased at the upcoming NADA Show for dealerships seeking hands-on evaluation.
