Your market is bigger than you think
After four consecutive years of growth, SAAR is projected to decline by 2% in 2026.1 For many dealers, that number is adding fuel to an already anxious market. And for some,...
TSLA400.62011.72%
GM81.3203.27%
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CYD43.2600.9381%
HMC25.0000.64%
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AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
Digital retail
Auto buyers live on video screens – Why do dealers still overspend on search?
Auto dealers are focusing on the wrong screens.
I don’t say that lightly. Having spent years in retail automotive marketing, I’ve seen how dealers allocate their advertising dollars compared with how...
How digital screens are driving transparency and engagement at dealerships – Greg Epps & Todd Katcher
Digital screens are reshaping the dealership experience for both customers and employees, and North Georgia Toyota is at the forefront. On today’s episode of Driving Solutions, the dealership’s General Manager,...
Carvana launches same-day delivery in the San Francisco Bay Area
On the Dash:
Carvana now offers same-day delivery and pickup in the San Francisco Bay Area, allowing customers to receive a purchased car or sell their vehicle on the same...
Carvana teams up with Shaquille O’Neal to launch AI-powered ‘Shaqbot’
On the Dash:
Carvana partnered with Shaquille O’Neal to launch the AI-powered “Shaqbot,” embedding his voice and personality into its car-buying platform.
The collaboration includes a campaign with national ads,...
Colin Carrasquillo introduces AI-powered DriveSona to transform auto retail
Car shopping can be overwhelming for consumers, but what if their next car found them? On the latest episode of CBT Now, Colin Carrasquillo, digital marketing partner at Nielsen Auto Group and the host of Marketing...
The operational shift that’s defining today’s used-car winners
After years of market volatility, the used-car segment is regaining its crown. Buyers, priced out of new vehicles, are returning to the used lot with urgency. Prices are stabilizing, inventory...
Why treating all leads the same is costing your dealership – April Simmons | Horne Auto Group
You’re probably spending a large amount on marketing for your dealership, so what happens once a lead comes in? Are those opportunities being maximized or missed? Joining us on today's...
Is your payment system undermining your dealership’s bottom line? Here’s how to regain control
Payment processing isn’t often top of mind when auto dealership leaders think about profitability — but when left unchecked, the wrong payment systems can quietly chip away at margins.
Rising credit card...
How Cox Automotive leverages CDPs and AI to strengthen dealer-connection – Jade Terreberry & Susan Blue
Customer data platforms (CDPs) have officially crossed the threshold from industry jargon to critical dealership infrastructure, according to Cox Automotive executives Jade Terreberry and Susan Blue. During today’s episode of...
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