In order to improve dealership processes, a small group of software enthusiasts and men in the automotive industry got together and founded VINCUE. With backgrounds in data science, software engineering, and dealership management, the team is committed to developing a modern, unified platform powered by real-time market data to help dealerships of all sizes succeed.
Danny Zaslavsky, managing partner and co-founder of VINCUE, used to wonder what technology could do to increase productivity in his dealership. However, he soon realized that technology has become entangled in its own processes. Today, Zaslavsky joins CBT News anchor Jim Fitzpatrick at the 2023 Digital Dealer conference to discuss how dealers can use technology to improve the overall customer experience.
Key Takeaways:
1. Zaslavsky believes the industry is going through a “process revolution,” meaning that dealers must set up precise processes for their teams to gain the respect and success they deserve. For example, when considering dealer groups, someone once told him, “We used to behave like a group of dealers; today, we behave like a dealer group,” indicating the industry transitioned from a cottage-like sector to a method-centric mentality.
2. To ensure that every department of the dealership supports the purchasing process, VINCUE places a high priority on maintaining the vehicle life cycle. Today’s dealers strive to retain customers throughout the sales life cycle. Put differently, as a new car dealer, its supply chain consists of the OEM. However, they also get supply from their own store’s supply chain, which comes from appraisals, depositions, acquisitions, mergers, and scaling to bring back the buying plan.
3. Dealers who consider innovation and develop a process around it have something that is repeatable, scalable and benefits the business, according to Zaslavsky, who states that innovation occurs on the front lines.
“Make sure the customer experience is where dealers begin their technology creation.” – Danny Zaslavsky
