Joey Huang’s father was a doctor as is his three siblings, and he was also expected to have a medical career. And, he did — well sort of. Huang actually...
Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony Zolla, Chief Product Officer with Cars.com,...
The Rise of “Digital Identities”
We live in a world where the majority of our financial transactions happen online. Consumers can transfer and pay bills through banking apps, and stocks and...
As a dealership, you have a unique opportunity to market to your customers. And it’s sitting right there in your dealership. What could that possibly be you might ask?
We’re talking...
CBT's CEO Jim Fitzpatrick sits down with dealers and managers from four high-volume Atlanta area dealerships to discuss the state of the retail auto industry and some of the challenges...
In the dealership world, we all have to deal with aggressive customers from time-to-time. Although you are more likely to encounter an aggressive customer on the service side of the...
In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might have the best chances of attracting...
Say your dealership is trying to find ways to spend less money while at the same time making more. According to Isabelle Helms, VP of Research and Market Intelligence with...
Pre-delivery inspections (PDI) are exactly as they sound, a full inspection of a vehicle to assess its readiness for the road. With new vehicles, this includes switching the vehicle out...
New Technologies Bring Opportunity And Concerns
Do you remember the first iPhone? What were your thoughts the first time you sat down to use the Internet on a personal computer? Each...