What are the Most Appealing Features for Car Buyers Now?
Technology is evolving at a faster pace than ever before and no industry is evolving faster than automotive. Cars that drive themselves and communicate with other vehicles as well as...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Headlines
A Step Forward or Backward with Stair Step Incentive Programs?
They’ve been cursed, blamed for sales blips, and looked down on by many dealers, manufacturers, and even retail customers. Yet, stair-step incentives, whether they are called such or manufacturer-to-dealer incentives...
Automotive Sales Totals for February 2018
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of February 2018 at dealerships around the U.S.
The seasonally adjusted, annualized sales rate (SAAR) for the...
Capitalizing on National OEM Marketing Campaigns in Your Local Market
National vs. Regional Marketing
A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best possible way. The way your marketing...
What Features Are Parents of Teen Drivers Looking for Now
Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with the intent to pass it along...
Overlooked Contributors Of A Successful Dealership
A Dealer can spend large amounts of money and energy on marketing campaigns, website development, and consumer-friendly technologies often overlooking other areas that produce success. In a recent interview, Mike...
Online Guided Selling as a Website Strategy
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their...
F&I and Social Media – 4 Ways to Boost Profits & Increase CSI
The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in direct mail, on TV, in your...
Connecting with Your Customers Instantly Has Become a Vital Factor for Sales
With the variety of ways to connect with customers, on a multitude of platforms, data is showing a strong pull to the growing appeal of an instant live-chat and it's...
Guess Who Foots the Bill for Those Vendor Perks?
The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat. Don’t worry, they’ll be back; your...
