Ford Reports Modest Increase in Second-Quarter Sales Driven by Hybrid and EV Success

Ford Motor Co. has reported a 0.8% increase in second-quarter sales, with 536,050 vehicles sold. This modest but significant growth is largely attributed to the strong performance of the company’s hybrid vehicle lineup, including the popular Maverick hybrid truck.

Hybrid and Truck Sales Surge

Ford’s total truck sales, encompassing pickups and vans, rose by 5% compared to the same period in 2023, marking the best second-quarter truck sales performance since 2019. The Maverick hybrid truck was a standout performer, with 20,760 units sold in the second quarter alone. This brings the total number of Maverick hybrids sold from January through June to 40,420 units.

Hybrid Vehicle Growth

Hybrid vehicles continue to be a significant growth driver for Ford. In the second quarter, the company’s hybrid sales increased by 56%, reaching a record 53,822 vehicles. This surge underscores the growing consumer appetite for fuel-efficient and versatile vehicle options that combine electric and gasoline power.

Electric Vehicle Sales Spike

Ford also saw a remarkable spike in its electric vehicle (EV) sales, which increased by 61% in the second quarter. The F-150 Lightning, Ford’s flagship electric pickup, posted a particularly impressive performance with sales up 77% from a year ago. This contributed to Ford’s overall EV sales of 44,180 vehicles in the first half of the year, trailing only behind Tesla in the U.S. market.

Market Impact and Future Outlook

The success of Ford’s hybrid and EV models is a testament to the company’s strategic shift towards electrification and sustainability. By offering a wide array of powertrain options, Ford is catering to a diverse customer base with varying preferences for hybrid and electric vehicles.

“Ford’s commitment to innovation and sustainability is clearly resonating with consumers,” said Erich Merkle, Ford’s U.S. sales analyst. “Our record quarterly sales for F-150 hybrids and Maverick hybrids, along with the significant growth in EV sales, highlight the increasing demand for these advanced vehicle technologies.

As Ford continues to invest in and expand its hybrid and electric vehicle offerings, the company is well-positioned to capitalize on the shifting automotive market landscape. With strong sales performances in both hybrid and EV segments, Ford is paving the way for a sustainable and profitable future.

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Daniel Russo
Daniel Russo
Daniel Russo is a contributing writer for CBT News. A lifetime automotive and motorsports enthusiast, Danny combines a passion for the automotive industry with a knack for creating meaningful content. He is savvy in the latest automotive industry trends and has expertise in all aspects of digital marketing. Originally from California, Danny now calls beautiful Northern Colorado home.

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