Ford registers F-200 trademark, possibly for future EV truck T3

Farley stated, "We've challenged ourselves to build a truck people can trust in the digital age.

The Detroit automaker has filed for the trademark “F-200” with the U.S. Patent and Trademark Office, according to the automaker of the all-electric F-150 Lightening Pickup Truck, Ford. 

On August 28, the federal office reported the trademark application is specifically for “Motor vehicles such as gas, EVs, pickup trucks, sports utility vehicles, and their structural parts.” 

Although there is no way to know for sure what the new trademark will be used for, we can assume that it has something to do with Project T3, Ford’s brand-new all-electric pickup truck that will be unveiled in 2025 and manufactured at the company’s Tennessee site in BlueOval City.

Jim Farley first referred to the new zero-emissions pickup as “different” and said that while it might not appear like a truck, it will function like one. In March, Farley stated, “We’ve challenged ourselves to build a truck people can trust in the digital age. This vehicle will be upgradable in terms of software. To improve your truck, we’ll send software to it every day, every week, every month, and every year.”

Another cool feature of the new yet-to-be-seen Project T3 pickup, which means “Trust the Truck,” is the ability to export power from the high-voltage battery at much higher rates than is currently available in the F-150 Lightning, which can provide up to 9.6 kilowatts of power through the Pro Power Onboard system and its 11 outlets.

In addition, Farley compared the new electric truck to a “Millennium Falcon with a porch attached,” alluding to the technology and speed of the venerable Star Wars sci-fi spaceship. The CEO’s statement referenced a vehicle that is “impossibly quick.”

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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