Dealer Fights Customer Flight With Prices and Value
By Mary Welch
Need a four-wheel alignment or cabin air filter replacement but am not sure the dealership will give you the best price? Don’t...
Checking Your Service Department's Health
By John Fairchild
Owners and general managers need to feel the pulse of the Service Department constantly. Service retail metrics can be misleading and frankly overwhelming. Knowing...
Stop Waiting, Help is not coming!
By Jeff Cowan
Is your fixed-ops profitable? They should be. Think about it. If people are not buying new cars then they are keeping the ones that...
Jimmy Berg’s Long Island store overhaul addressed big needs in the store he bought several years ago
By Jon McKenna
That vehicle service generates the lion’s share of profits at most U.S. dealerships...
We're in the final month of the year, so a lot of dealerships are busy assessing plans for 2016 - including figuring out ways to be more profitable.
Wards.com suggests one of...
Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER
U.S. Defense Secretary Donald Rumsfeld, you may recall, felt there were three...
Many parts managers overemphasize wholesale business, at the expense of total dealership profits.
BY DON REED
What is a dealership parts department’s primary mission? The key word there is “primary.” We all...
Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER
During several of my recent speaking engagements, much debate has arisen over...
Follow other dealers’ proven steps to recruiting and interviewing promising advisors, and don’t insist they’ve done this job before. BY DON REED
This time of year is perfect to reflect on...
ATLANTA, GEORGIA (PRWEB) JULY 29, 2015
Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the upcoming first annual CBT Automotive Sales,...