Having the right words to say to an 83-year-old man in your service drive that needs to have his alternator replaced might not be that easy. Sally Whitesell, CEO and...
Many problems that dealerships struggle with have already been solved by other types of businesses. Reducing defective products in manufacturing firms (and in service industries) greatly lowers warranty costs. In...
When it comes to customer satisfaction in the service lane, we're starting to see a trend where one automaker tries to top others with certain extras offered to customers. There's...
Managing a service department by looking only at your monthly financial reports can be like driving a car with your eyes closed. You don’t see the real numbers that determine...
Commercial service business can be very lucrative for your dealership. Commercial customers tend to be very loyal. They also require service more frequently and spend more money on each visit.
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The backbone of sales is prospecting, constantly looking for new sales opportunities. Let’s do some prospecting close to home, in the service department.
If you read our article on ‘Marketing...
As a dealership, you have a unique opportunity to market to your customers. And it’s sitting right there in your dealership. What could that possibly be you might ask?
We’re talking...
Pre-delivery inspections (PDI) are exactly as they sound, a full inspection of a vehicle to assess its readiness for the road. With new vehicles, this includes switching the vehicle out...
The automotive industry has been evolving at an astonishing rate since its inception. Due to this ever advancing edge of the field, it is very easy for a shop to...
It's no secret consumers love their cars and trucks and constantly look for ways to protect them at all costs. It's an investment they want to take care of for...