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Kia GM discusses Kia topping the J.D. Power initial quality survey

Kia GM, Rafael Sanchez

CBT News interviews Kia GM, Rafael Sanchez to discuss Kia topping the J.D. Power initial quality survey.

For the past 27 years, a luxury brand has topped the J.D. Power and Associates’ initial quality survey, until this year. Last week, it was announced that Kia Motors scored the highest among customers. They didn’t just beat rivals like Toyota and Hyundai, but Porsche and Lexus as well.

We asked Sanchez, GM of Sons Group Kia in Atlanta what the secret was to selling a quality name brand as well as hiring and recruiting a team to do it.

CBT News
CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

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