Kia GM discusses Kia topping the J.D. Power initial quality survey

    initial quality survey

    Kia GM, Rafael Sanchez

    CBT News interviews Kia GM, Rafael Sanchez to discuss Kia topping the J.D. Power initial quality survey.

    For the past 27 years, a luxury brand has topped the J.D. Power and Associates’ initial quality survey, until this year. Last week, it was announced that Kia Motors scored the highest among customers. They didn’t just beat rivals like Toyota and Hyundai, but Porsche and Lexus as well.

    We asked Sanchez, GM of Sons Group Kia in Atlanta what the secret was to selling a quality name brand as well as hiring and recruiting a team to do it.