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COVID-19, automotive auto

4 post-COVID consumer shifts in the retail auto market 

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The automotive industry is always changing, and the COVID-19 pandemic has undoubtedly shaken things up immensely and will likely continue to do so both...

What Lexus and Marvel can teach us about dealership advertising

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Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus....
Purecars digital advertising

Key takeaways from the PureCars 2022 Digital Advertising Survey

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Trying to nail down the right digital advertising strategy for auto dealers is like trying to find clarity in retail sales performance at dealerships....

2 emerging buyer personas that auto marketers should keep an eye...

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The past few years in the retail automotive space have been filled with uncertainty for many dealers, but experts are saying that despite this...
advertising

The real cost (and value) of social media advertising options

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Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising...
startup

The entrepreneurs behind Dealer.com discuss their latest startup venture

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Welcome to another episode of Founder Focus with Steve Greenfield, founder of Automotive Ventures. This CBT original series dives into the inside stories behind some...
Microsoft

How Microsoft is creating new opportunities for automotive inventory ads –...

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Microsoft Advertising wants to help dealers turn clicks into conversions. The software company announced an open beta for automotive inventory ads in the U.S....
Digital Marketing Manager - Glenn Pasch

Glenn Pasch on the importance of adding a digital marketing manager...

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The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital...
Glenn Pasch

The 4 Marketing Tips Your Dealership Should Focus on to End...

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On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no...
search campaigns

Inspecting Your Paid Search Campaigns

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...