Tag: digital advertising

APEAL study

J.D. Power APEAL Study Reveals What Drives Customer Satisfaction

Regardless of which make or model a car shopper is interested in, quality in manufacturing remains the qualifier. A well-laid-out interior, performance that meets...
social distancing

Keeping Your Service Drive Packed in a World of Social Distancing

As our world gets back to work after the initial pandemic shutdown, we are noticing successful social distancing protocols implemented all around us. Grocery and...

Fitting an Off-Road Presence into Your Dealership’s Marketing

In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road...
ReconVelocityvideo

ReconVelocity CEO David Penney Discusses the Importance of a Seamless Recon Process

When it comes to used vehicle operations, inventory turn has never been more important than it is now. Typically, service managers are mostly concerned...
Sokalvideo

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...