TSLA413.280-8.96%
GM74.540-0.32%
F13.391-0.0092%
RIVN13.285-0.505%
CYD50.0000%
HMC25.470-0.71%
TM187.950-2.73%
CVNA67.1950.025%
PAG162.170-0.01%
LAD263.8401.92%
AN184.2400.09%
GPI312.910-0.71%
ABG179.090-0.08%
SAH73.9750.015%
TSLA413.280-8.96%
GM74.540-0.32%
F13.391-0.0092%
RIVN13.285-0.505%
CYD50.0000%
HMC25.470-0.71%
TM187.950-2.73%
CVNA67.1950.025%
PAG162.170-0.01%
LAD263.8401.92%
AN184.2400.09%
GPI312.910-0.71%
ABG179.090-0.08%
SAH73.9750.015%
TSLA413.280-8.96%
GM74.540-0.32%
F13.391-0.0092%
RIVN13.285-0.505%
CYD50.0000%
HMC25.470-0.71%
TM187.950-2.73%
CVNA67.1950.025%
PAG162.170-0.01%
LAD263.8401.92%
AN184.2400.09%
GPI312.910-0.71%
ABG179.090-0.08%
SAH73.9750.015%


digital advertising

dealers, auto, screens,

Auto buyers live on video screens – Why do dealers still overspend on search?

- October 29, 2025
Auto dealers are focusing on the wrong screens. I don’t say that lightly. Having spent years in retail automotive marketing, I’ve seen how dealers allocate their advertising dollars compared with how...
Articles Sales & Marketing
On the latest episode of Marketing Matters, Ric Boccio discusses how dealers can leverage OTT effectively and avoid common pitfalls. 

Not all OTT is created equal: The 5 red flags dealers should avoid – Ric Boccio | New Road Advertising

- August 21, 2025
In today’s digital-first environment, OTT, or over-the-top advertising, is quickly becoming the most efficient way for dealerships to increase brand awareness. On the latest episode of Marketing Matters, host Colin...
Featured Marketing Matters
COVID-19, automotive auto

4 post-COVID consumer shifts in the retail auto market 

- December 12, 2022
The automotive industry is always changing, and the COVID-19 pandemic has undoubtedly shaken things up immensely and will likely continue to do so both short-term and long-term. Automakers, dealers, and...
Articles Management & Leadership

What Lexus and Marvel can teach us about dealership advertising

- December 1, 2022
Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus. For the last three years, she...
Sales & Marketing Inside Automotive
Purecars digital advertising

Key takeaways from the PureCars 2022 Digital Advertising Survey

- October 19, 2022
Trying to nail down the right digital advertising strategy for auto dealers is like trying to find clarity in retail sales performance at dealerships. It’s currently all over the map,...
Sales & Marketing Publishing Partners

2 emerging buyer personas that auto marketers should keep an eye on

- April 14, 2022
The past few years in the retail automotive space have been filled with uncertainty for many dealers, but experts are saying that despite this uncertainty, consumers are still searching and...
Sales & Marketing Featured
advertising

The real cost (and value) of social media advertising options

- December 3, 2021
Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising options can vary greatly. For automotive...
Sales & Marketing Articles
startup

The entrepreneurs behind Dealer.com discuss their latest startup venture

- August 26, 2021
Welcome to another episode of Founder Focus with Steve Greenfield, founder of Automotive Ventures. This CBT original series dives into the inside stories behind some of the most impressive entrepreneurial journeys....
Featured Headlines
Microsoft

How Microsoft is creating new opportunities for automotive inventory ads – John Lee

- April 12, 2021
Microsoft Advertising wants to help dealers turn clicks into conversions. The software company announced an open beta for automotive inventory ads in the U.S. Today on CBT News, we’re pleased...
Sales & Marketing Featured
Digital Marketing Manager - Glenn Pasch

Glenn Pasch on the importance of adding a digital marketing manager to your car dealership staff

- April 6, 2021
The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital experts to help generate success in...
Sales & Marketing Featured

Latest Articles

Used-vehicle inventory rebounds in April as prices continue climbing
Latest Articles 05/18/26

Used-vehicle inventory rebounds in April as prices continue climbing

GM launches Collision Assistance tool across brand mobile apps
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GM launches Collision Assistance tool across brand mobile apps

Tesla hikes Model Y prices in U.S. market
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Tesla hikes Model Y prices in U.S. market

From Iran war to inventory crunch: Tom Maoli breaks down industry pain points
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From Iran war to inventory crunch: Tom Maoli breaks down industry pain points

NJ CAR goes on the offensive as brokers, regulators, and direct sales pressure dealers
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NJ CAR goes on the offensive as brokers, regulators, and direct sales pressure dealers

GM hits the breaks on electric trucks as reality crashes the EV party
Latest Articles 05/18/26

GM hits the breaks on electric trucks as reality crashes the EV party
Latest Articles 05/16/26

Weekly roundup: Lawmakers seek permanent ban on Chinese automakers, GM cuts IT jobs, UAW halts strike vote

U.S. factory output rises 0.6% as global tensions disrupt supply chains
Latest Articles 05/15/26

U.S. factory output rises 0.6% as global tensions disrupt supply chains

CBT News heads to Washington, D.C., to host Auto Leadership Summit
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CBT News heads to Washington, D.C., to host Auto Leadership Summit

BMW of North America introduces preferred pricing at IONNA charging network
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BMW of North America introduces preferred pricing at IONNA charging network


CBT News
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