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Ferguson

Three key elements to help your car dealership adopt a service-centric...

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On today’s exclusive CBT News Power Lunch, we’re pleased to welcome Darrel Ferguson, Director of Performance Management at Xtime, a Cox Automotive brand. Ferguson begins...
convenience

Delivering Convenience and Consistency as Part of the Dealership Experience

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Often what makes one dealership stand out from the others is not their product but their service. In today’s world of individualized marketing, customers are used to shopper-centric buying journeys and are highly sensitive to any perceived pain points along the way to a purchase. Ensuring convenience and consistency are two ways to build customer […]
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