Today on CBTNews.com – Tuesday, October 23rd, 2018:
Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg
Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help your dealerships capitalize on those selling opportunities in a more efficient way. Joining CBT’s Jim Fitzpatrick is Mike Haeg, Vice President of Automotive at Car Wars, to discuss polishing up your CRM etiquette. Watch Now
How Top Auto Groups are Creating Awareness About Breast Cancer This October
According to Breastcancer.org, approximately one in eight women will develop invasive breast cancer over the course of her lifetime. Because of the increasing reach of this disease in communities around the country, dealerships are in an excellent position to bring awareness to fighting it. In honor of October being Breast Cancer Awareness Month, here are how dealership groups that are within the top fifteen of Automotive News’s 2017 150 Top Dealership Groups list contribute to breast cancer charities and create awareness around the disease. Read More
Are Manufacturer Add-on Warranties Good for Dealers?
General Motors rolled out a new warranty option on October 15th of this year, that is unlike any extended warranty currently in the market. GM touts that the new warranty is a “true, extended bumper-to-bumper limited warranty” that is added directly to the vehicle, not to the owner. That is to say, instead of a separate service contract that goes into effect after the standard new-vehicle warranty expires, GM promotes the revamped plan as a seamless extension of the original coverage. Cindy McColley, manager of the protection division, said the program is designed “to be very easy to sell,” as it’s integrated into GM’s current systems and doesn’t require additional paperwork. Read More