CBT Week In Review for Friday November 30th, 2018:
Increase Your Dealership Website Visits with Targeted TV Ads – Comcast Spotlight
Just when you thought television advertising was a thing of the past, don’t touch that remote, because today’s guest will share with you why tv advertising does a better job than digital in connecting car shoppers in your market to your dealership. Today, Jim Fitzpatrick sits down with Todd Hauser, VP of automotive sales and strategy at Comcast Spotlight. Watch Now
How Paramus Honda Found Success By Expanding Their BDC – Jason Cohen, BDC and E-Commerce Director
On today’s show, Jim speaks to Jason Cohen, BDC and E-Commerce Director for Paramus Honda, one of the largest and most profitable stores in Lithia Auto Chain, to discuss how to effectively expand your dealership BDC, and get the most from your dealership’s internet and phone processes. Watch Now
The Benefits of Improving Your Recon Efficiency – Dennis McGinn, RapidRecon
Dealers often find themselves in economic danger due to the gap that occurs between a vehicle’s acquisition and when it’s retail ready. Being mindful of this gap can help you avoid any potential trouble. Here to explain this in more depth as he does in his article found in our November issue of Car Biz Today is Dennis McGinn, founder, and CEO of Rapid Recon. Watch Now
How to Minimize Car Buying Time at Your Dealership – Mazen Letayf, Dealertrack
As you may know, the F&I Department is perhaps the most rapidly-changing area of the dealership. From e-contracts to digital menus, you might be asking yourself “How can I use this new technology to enhance customer experience?” Watch Now
