Why Lamborghini is just now joining the crossover hype

If you haven’t realized that the love of SUVs and crossovers by customers is here to stay, even brands like Lamborghini are finally figuring out how vital it is in remaining competitive in today’s marketplace. During an interview with CNBC’s Power Lunch, Lamborghini CEO Stefano Domenicali spoke on the company’s new SUV: the Urus. This comes just a month after Maserati/Alfa Romeo CEO Reid Bigland told Bloomberg that he believes this trend will not be going away any time soon.

Watch the full interview: https://video.cnbc.com/gallery/?video=3000618660