On today’s CBT Newscast for Thursday, March 1st, 2018:
Overlooked Contributors Of A Successful Dealership
Dealers can spend large amounts of money and energy on marketing campaigns, website development, and consumer-friendly technologies often overlooking other areas that produce success. In a recent interview, Mike Esposito, President & CEO of Auto/Mate, explains the importance of employee engagement, tracking your expenses and keeping up with policies as these are main contributors that develop positive growth, experience, and gross profits in a successful dealership.
Ford’s Future With Autonomous Vehicles
How do you think consumers will react to autonomous and semi-autonomous vehicles in the years to come? Ford is teaming up with Dominos, Postmates, and the city of Miami to test out its self-driving vehicles to find out what consumers think. Watch Now
Harry Hynekamp: Customer Experience is The Priority
How do you get customers to choose your sales team and your service for the lifetime of a vehicle? What steps have to take place before the choice is made? It’s a pretty hard task to figure out, especially with all of the changes surrounding the research customers do now, but Harry Hynekamp, GM of Customer Experience with MBUSA, says that no matter what you’re hearing, this should be the focus. Watch Now
