On today’s CBT Newscast for Wednesday, February 28th, 2018:
Connecting with Your Customers Instantly Has Become a Vital Factor for Sales
Denise Chudy, General Manager of Contact At Once! A LivePerson Company, shares the importance of instant chat and text within a dealership’s website. Implementing a system that connects your dealership with customers has become a vital factor in successful sales. Having a website providing only data logs of cars and information is not meeting the needs of shoppers in today’s market. Watch Now
Hyundai Overtakes Its German Luxury Car Rivals
Last week, Consumer Reports’ 2018 Brand Report Card rankings came out. The top auto brand was Genesis, the new luxury brand from Hyundai. Audi, BMW, Lexus, and Porsche rounded out the top five. Whether the number one spot or the top ten, celebrating and marketing that into selling more of what your brand offers is important, says Bloomberg’s Dave McCombs. Watch Now
A Simple Step Your Dealership Might Be Missing During A New Car Sale
When we interview dealers, one of the questions we always ask is: “Tell us how your sales team introduces new customers to your service department.” Most dealers answer, but some do not. In fact, according to the 2017 Cox Automotive Car Buyer Journey study, less than half of new car buyers and only a fourth of used-car buyers are introduced to the service department. A recent article from WardsAuto states that those customers who are introduced early on in the process are more likely to return for their service needs to your dealership. Read More
