CBT News Week In Review for Friday, June 28th, 2019:
The Future of Vehicle Shopping at the Push of a Button – David Long, Retail Automotive Expert
From the risk of U.S. imposed tariffs, to a shortage of service technicians, the retail auto industry is confronting several obstacles. However, May sales were on the upswing, showing positive signs for the rest of the fiscal year. Here to go more in-depth about the challenges that face dealers today, and how to persevere through them, is David Long, a veteran of the auto retail industry who has held top positions at several high volume dealer groups. Watch Now
How Long Should It Take To Prepare A Sale-Ready Vehicle? – Dennis McGinn, CEO of Rapid Recon
Every dealer knows that the profitability of your used-car inventory largely depends on the speed and efficiency of your reconditioning team. So much so, that NCM has determined that a vehicle depreciates 40 dollars every day it spends in the recon cycle. Joining us today to discuss how you can motivate profitability from vehicle acquisition to retail-ready, is Dennis McGinn, CEO of Rapid Recon. Watch Now
Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis, CEO of ClosingBig
The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day. You might find yourself asking, “Which sales strategies are worth trying, and how do I get my staff on board with these changes?” Well, joining us today to lend his insight into modern sales techniques, leadership, and training strategies is Josh Letsis, CEO of ClosingBig. Watch Now
How to Protect Your Customer’s Personal Data Against Security Breaches in the Digital Age – Pete MacInnis, eLend Solutions
Pete MacInnis joins CBT News to talk about digital retailing, and the changes it has caused from the traditional world of customer information. Pete talks about how PII, personal identifiable information, have transitioned, not only to online transactions but also to more considerable data, such as customer’s social security numbers. However, the industry seems to look at this data as more enhanced, without the consideration of protecting this data. In addition, Pete says that fraud doesn’t happen where dealers expect it to, such as during an online credit application. But rather fraud actually happens when the data is sitting unused within the company’s servers or when it is being accessed through these servers, and Pete says that it is here that proper authentication and security is crucial. Watch Now
