Today on CBTNews.com – Thursday, June 27th, 2019:
How to Protect Your Customer’s Personal Data Against Security Breaches in the Digital Age – Pete MacInnis, eLend Solutions
Pete MacInnis joins CBT News to talk about digital retailing, and the changes it has caused from the traditional world of customer information. Pete talks about how PII, personal identifiable information, have transitioned, not only to online transactions but also to more considerable data, such as customer’s social security numbers. However, the industry seems to look at this data as more enhanced, without the consideration of protecting this data. In addition, Pete says that fraud doesn’t happen where dealers expect it to, such as during an online credit application. But rather fraud actually happens when the data is sitting unused within the company’s servers or when it is being accessed through these servers, and Pete says that it is here that proper authentication and security is crucial. Watch Now
Former Chinese Minister Wan Gang on EVs: “It’s Hydrogen’s Turn”
If you look into the history of the electric vehicle (EV), you are bound to see Wan Gang’s name somewhere. Known as China’s “father of electric cars,” Wan has revolutionized the EV market just within the past couple of decades. He turned China into the largest EV market by tirelessly promoting the environmental benefits of switching to EVs as well as using government subsidies to attract new customers. Overall, his EV mission can be labeled a success. Read More
Four Lessons Auto Retail Can Take Away from Other Industries
The automotive industry has evolved in ways we never would have thought possible even a decade ago. From the emergence of autonomous vehicles to the growing popularity of ridesharing, auto dealers have had to manage an onslaught of changes. These new trends—as well as many others—have required automakers and dealers to come up with new and innovative marketing, business operation, and customer experience approaches. Read More
