Today on CBTNews.com – Wednesday, July 24th, 2019:
Why Consumers Have a Love-Hate Relationship with New Vehicle Technologies – Brent Gruber, J.D. Power
Brent Gruber, Senior Director of Global Automotive at J.D. Power, joins CBT News to discuss some of the biggest issues facing the automotive industry today, which Brent says has a lot to do with growing vehicle technology within the industry. According to the latest J.D. Power, multimedia quality and satisfaction study customers have very mixed feelings about automobile communication, entertainment, and navigation technologies. Obviously, customers like having these features, however, they can also pose problems. To hear more about these issues check out Brent’s full interview above. Watch Now
Study Shows Active Listening Leads to More Showroom Visits and Higher Sales
Every interaction with a customer should be high-value. The goal should be to listen to how you and your team can offer exceptional service. Customers appreciate personal touches and acts that show you and your team genuinely care about providing them with a car that is the best fit for them and their families. When it comes to providing the best customer service possible, active listening is an essential skill to add to the customer experience strategy. Read More
Promote Within or Hire from the Outside: Pros and Cons
Hiring new employees and promoting others within an organization is important no matter what level they are at, but extra consideration should be given when deciding on how to fill a leadership role. Having strong leaders is crucial in every industry, including car dealerships, because leaders get things done. They give their all and motivate other employees to do the same, and their organizations can either succeed or fail depending on their performance. Read More
