CBT Automotive Newscast January 7, 2020

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Today on CBTNews.com – Tuesday, January 7th, 2020:

Dave WilsonPreston Auto Group is Turning Heads with This Innovative Approach to Marketing
On today’s show, we’re pleased to welcome Dave Wilson, Chairman of Preston Automotive Group, and Tim Wilson, President of iFrog Digital Marketing. Watch Now

 

Dave WilsonThe Knowledge, Attitude, Skills & Habits of A Professional Service Advisor
It’s important for them to always be on top of their game. Here are some K.A.S.H. (Knowledge, Attitude, Skills & Habitual) tips on how to turn a good service consultant into a professional one. Read More

Dave WilsonWhy Purchase a Service Contract?
We all know that the VSC as Johnny Garlich would call it, “is the engine that pulls the train.” If you learn how to effectively sell the vehicle service contract, you will sell additional products. The service contract also impacts your PVR the greatest. One quick way to raise PVR is to raise the price of the service contract. Read More

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