Today on CBTNews.com – Wednesday, August 28th, 2019:
How to Maximize the Return on Your Dealership’s CRM and Improve Sales Productivity – Mark Vickery, VinSolutions
There are countless ways a CRM solution can provide the car buying market with a more connected, personalized, and overall better shopping experience. In fact, according to Nucleus Research, the average ROI for a CRM is $8.71 for every dollar spent. But how do you know if your dealership is using its CRM to the fullest capability? To find out, we recently caught up with Mark Vickery, Director of Performance Management at VinSolutions. Watch Now
The Big Winners from the J.D. Power Resale Value Awards
Retaining substantial resale value is a game-changer in the auto industry. “One of the biggest concerns for many new-vehicle owners is depreciation,” said Jonathan Banks, Vice President of Vehicle Valuations & Analytics at J.D. Power in a company press release. Vehicles that manage to do so usually have higher residual values, appealing to both consumers and automakers. For this reason, J.D. Power recognized the 2019 models that their database showed to have the lowest depreciation costs. For new-car buyers and dealers, the awards can further help evaluate models. Read More
Five Ways to Figure Out What Social Media Platform is Right for Your Dealership
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should be on all social media platforms. Focusing on too many without a solid plan for tackling each one will not only yield unfavorable results, but it will be too much of a time commitment for staff to do their best to produce results. When just starting out, selecting two or three social media platforms is the best bet, but which ones should you choose? There are many options out there, but some thoughtful planning can help you decide the best route to go in. Read on for five ways to select the social media platform(s) that are right for your dealership. Read More
