Why Dealers Should Invest in More Training for Their F&I Staff | Generate More Fixed Ops Revenue Using John Fairchild’s 5 Step TO Strategy | How These Dealerships Leverage Technology In Order to Improve the Sales Process

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CBT News Week In Review for Friday, August 2nd, 2019:

newscastWhy Dealers Should Invest in More Training for Their F&I Staff – Adam Marburger & Paul Brown, Ascent Dealer Solutions (Part 2)
On today’s show, we continue our conversation with Adam Marburger and Paul Brown, the President and Vice President of Ascent Dealer Services, respectively. In part one of our interview, we talked about how F&I fits into the dealership’s digital retailing strategy. In this segment, we discussed how to motivate your F&I staff, and the benefits of investing in more training and coaching for the department. Watch Now

newscastGenerate More Fixed Ops Revenue Using John Fairchild’s 5 Step TO Strategy
If you’re a salesperson working in the dealership today, chances are your manager wouldn’t let a customer walk away from a deal without getting a TO. And our next guest believes that the components of a strong TO strategy should be utilized in the service department as well. To find out more about the steps to a winning TO strategy, and how to generate more fixed-ops revenue, we spoke to John Fairchild, retail automotive trainer, and President of Fairchild Automotive Solutions. Watch Now

newscastThe Benefits of Understanding and Improving the Female Dealership Experience – Kathy Gilbert, CDK Global
It’s no secret that the auto retail industry has traditionally been male-dominated, however, there are some key industry players looking to increase female presence in the dealership and beyond. To learn more about this important issue, we recently spoke to Kathy Gilbert, Director of Customer Success at CDK Global. We discussed the key findings of CDK’s Female Dealership Experience research, how to increase dealership diversity, and recruiting female staff. Watch Now

newscastHow These Dealerships Leverage Technology In Order to Improve the Sales Process – Alex Damoorgian, Maroone Chevrolet & Volkswagen
In today’s edition of CBT News, Jim Fitzpatrick sits down with Alex Damoorgian, President and General Manager at Mike Maroone Chevrolet North and Mike Maroone Volkswagen, to discuss technology and digital retailing and how Alex uses it to benefit his dealership. Watch Now

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