Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
Dealing with the Technician Drought
There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding...
What Not to Say in Sales or Business
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most...
3 Tips to Sell More Cars Through the Service Drive
Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are...
Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy
On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...
How to Deal With a Best Price Shopper
Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....
Being Personable When Handling Internet Leads
On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...
Recruiting in the Modern Age of Automotive
On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
