ATLANTA, Feb. 28, 2019 — LivePerson Automotive and Cox Automotive announced today that consumers using Cox Automotive Digital Retailing applications will now be able to contact dealers through live chat while they are completing digital retailing steps on desktop or mobile. The new integration, powered by LivePerson Automotive’s messaging platform, allows dealers to help guide shoppers and convert more sales opportunities.
A recent study by automotive market research and advisory firm Root & Associates found that three in four auto shoppers would be more likely to complete digital retailing forms online if they’re able to message with human agents in a guided shopping experience.
“We believe that consumers who use Digital Retailing to accelerate their shopping process can make more informed buying decisions faster,” says Brett Pomerantz, Cox Automotive Senior Director, Digital Retailing product portfolio. “Integrating the LivePerson Automotive messaging platform gives car shoppers the ability to make an instant connection and get questions answered. Dealers have the opportunity to build trust with chat communication that integrates seamlessly into the Digital Retailing shopping tools that allow customers to personalize their deal, like getting a Kelley Blue Book trade-in offer, reviewing financing options, or scheduling a test drive, making closing the deal more simple.”
The LivePerson Automotive messaging platform is the only solution that gives dealerships one system to manage Digital Retailing conversations with consumers from some of the most used third-party car shopping sites like Autotrader and Kelley Blue Book, as well as their own websites. Dealer agents can also manage messaging connections from auto manufacturer sites, digital advertising, traditional advertising and conversations from messaging apps like Facebook Messenger and Apple Business Chat through a single dashboard.
“The process of buying a car is confusing for most consumers,” adds Kevin Root, founder of Root & Associates. “The ability to shop online does not mean that people will do so unless they are comfortable with and understand all aspects of the transaction. That requires a simple and efficient means of communication that is tightly integrated with the digital retailing solution.”
Denise Chudy, Liveperson Automotive general manager, says the commitment from Cox Automotive to make digital retailing apps as user-friendly as possible aligns with LivePerson Automotive’s aim: “Our goal is to make it easier for consumers to buy and service cars using the same messaging tools they use to communicate with everyone else. Removing friction from the buying and owning process helps shoppers and dealers.”
For more information about Cox Automotive’s Digital Retailing applications, and more on the LivePerson Automotive messaging integration, visit https://www.coxautoinc.com/solutions/make-deals-online/.
ABOUT LIVEPERSON AUTOMOTIVE
LivePerson Automotive (formerly Contact At Once!) enables conversational commerce by helping auto manufacturers and retailers create satisfying connections and build relationships with consumers through messaging whenever and wherever they’re shopping — whether on a brand or retailer site, via online advertising, on social media and more. They provide the industry’s most widely deployed conversational commerce platform with over 17,000 businesses using their solutions to build relationships with online, mobile shoppers. For more information, visit www.liveperson.com/solutions/automotive.
ABOUT COX AUTOMOTIVE
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five countries and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
ABOUT LIVEPERSON, INC.
LivePerson makes life easier by transforming how people communicate with brands. Our 18,000 customers, including leading brands like Citibank, HSBC, Orange, and The Home Depot, use our conversational commerce solutions to orchestrate humans and AI, at scale, and create a convenient, deeply personal relationship — a conversational relationship — with their millions of consumers. For more information about LivePerson (NASDAQ: LPSN), please visit www.liveperson.com.
PR (at) liveperson.com
SOURCE LivePerson, Inc.