Feature Benefit Selling by Mark Wahlberg
Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!
Making the Connection: Four Ways to Align your Goals
Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your...
How To Personalize Your Direct Marketing And Get Results
Direct Marketing, a form of advertising that uses physical marketing materials to communicate to their consumers regarding about a product or service. This form...
Four Fundamentals To Help You Survive and Thrive Even With Constant Staff Turnover
The Industry Plague
While I can’t promise you lower staff turnover, I know this much is true: departing sales agents often take a healthy book...
What Kind of Salesperson Are You?
Although there will be some people who will tell you otherwise, the honest truth is that there is no magic way to make sales...
What Does Digital Retailing Have To Do With F&I?
On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...
The Power of Right Example
On this week's episode of Hard Truths with Dave Anderson we talk about the power of right example. Everybody is already leading by example,...
What Sets Your BDC Apart From the Competition?
On this week's episode of Kain & Co., David Kain talks to Emily Lindau of Johnson Motors & Ford in Wisconsin about what their...
Traits of Great Leadership
On this week's episode of On the Mark, Mark Tewart discusses certain leadership traits that are shared amongst great leaders as well as some...
