TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

On today's Inside Automotive, we're joined by Shep Hyken explores how dealerships can elevate their customer experience using AI
Sales & Marketing

Leveraging AI as an asset in the dealership rather than being afraid of it – Shep Hyken

- August 28, 2023
Artificial Intelligence is changing how some companies conduct business, especially in customer service. It may already replace roles in some industries, but is that necessarily bad? On today's Inside Automotive,...
Your dealership is or will become an expert on electric vehicles. Take advantage of this mastery by promoting what you know. 
Sales & Marketing

6 tips for marketing the benefits of electric vehicles and other eco-friendly cars

- August 25, 2023
Electric vehicles (EVs) are increasingly gaining favor with eco-conscious consumers looking for more sustainable transportation. However, marketing the environmental benefits of EVs to this audience requires a well-thought-out approach. These...
Now’s the time for dealerships to adapt to market disruptions, while also finding success in the face of economic uncertainty.
Sales & Marketing

Selling cars despite the current economic uncertainty

- August 24, 2023
Automotive retailers have seen a massive upheaval in recent years. Between the effects of the COVID-19 pandemic, inflationary concerns, higher borrowing costs, and general economic uncertainty, the landscape for dealers...
In the world of automotive marketing, both Google and Bing offer some specific competitive advantages and unique tools.
Sales & Marketing

Google vs Bing search: mapping out the differences

- August 23, 2023
Google and Bing are the kings of search in the United States, regardless of what you are searching for. In the world of automotive marketing, both Google and Bing offer...
The CDK Dealership Xperience is said to unify workflows at the dealership. CDK Global CMO Barb Edson tells us what it's all about.
Sales & Marketing

How to solve customer experience challenges and simplify operations – Barb Edson | CDK Global

- August 18, 2023
The retail automotive industry has been tasked with meeting today's rising consumer expectations and demands. As dealers adapt successfully, CDK Global has launched a new platform to assist with the...
Sales & Marketing

The state of used car prices: why are certain car brands so high?

- August 18, 2023
Used car prices have been high since the early days of the COVID-19 pandemic. The global health crisis and supply chain problems caused a shortage of new cars, which led...
Jennifer Torres joins Inside Automotive to discuss how used car dealers can easily purchase inventory with a private listing platform.
Sales & Marketing

Used car dealers accelerating acquisitions with private listing platforms — Jennifer Torres | Vettx

- August 17, 2023
As consumers hold onto their vehicles for longer periods of time, used car dealers are looking for alternatives to trade-ins and auctions to keep their inventories stocked. One such alternative...
On today’s CBT Now, we’re joined by Matt Easton to walk us through how to answer inbound calls from a customer without jeopardizing a sale. 
Sales & Marketing

How to effectively follow up without endangering the sale – Matt Easton | Easton University

- August 17, 2023
It can be exciting when a sales representative gets a call from a lead or potential customer, but what happens during that call, can make or break the sale. Today...
online In this article, we’ll explain why photos are one of the most crucial elements of new and used automotive marketing.
Sales & Marketing

Tips and tricks for creating topnotch merchandising photos

- August 17, 2023
I don’t feel like I am overstating anything when I say that photos are extremely important when trying to showcase a vehicle for sale on your dealership website. We’ll explain...
Beyond mere promotion, social media offers dealerships rich insights into customer preferences and trends.
Sales & Marketing

Exploring the impact that social media has on automotive sales

- August 16, 2023
In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under a mesmerizing sunset. It may have...


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Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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