TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

TransUnion's Satyan Merchant reveals key strategies for digital retailing success in the auto industry amidst market challenges.
Sales & Marketing

How auto retailers can modernize the ways they engage with consumers — Satyan Merchant | TransUnion

- November 2, 2023
Many of today’s automotive consumers do a bulk of their shopping online, so there’s extra pressure on dealers to make sure transactions are done smoothly and stay consistent to the...
Unpacking digital retailing in auto sales. Discover how TransUnion aids dealers in creating seamless, secure car-buying experiences.
Sales & Marketing

Auto dealers and digital retailing: a modern marriage

- November 2, 2023
It’s well established that evolving consumer preferences and technological advancements have transformed the car buying process in recent years — with auto shoppers, buyers and dealers embracing a more digital...
Guidance and commitment to education from the dealership will make customers more comfortable switching and staying with EVs.
Sales & Marketing

Navigating roadblocks: overcoming customer objections when selling EVs

- October 31, 2023
As electric vehicles continue rolling into inventory, dealerships play a pivotal role in selling these vehicles and educating potential buyers about the ins and outs of EV ownership. Yet, the...
John Campos and Brian Pasch join Driving Solutions to discuss the connection between modern marketing technology and premium data.
Sales & Marketing

How to modernize your dealership’s marketing technology — John Campos & Brian Pasch

- October 30, 2023
The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for the retail automotive sector, whose consumers...
Matt Easton elaborates on what dealers are doing to climb the ladder of sales success on today's episode of Inside Automotive.
Sales & Marketing

Revving up dealership sales: 3 essential components you can’t afford to ignore – Matt Easton

- October 27, 2023
Success in sales boils down to three main factors. On the latest episode of Inside Automotive, Matt Easton, sales coach, consultant, and founder of Easton University, breaks these factors down...
How do great dealers market? In this article we discuss how to use brand storytelling to emotionally connect with your dealership customers
Sales & Marketing

The role of brand storytelling in car dealership marketing 

- October 26, 2023
You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to create a story about your brand...
Sean Gardner joins Inside Automotive to discuss the importance of write-ups and demos and why sales teams are forgetting these crucial steps.
Sales & Marketing

2 crucial steps sales teams have forgotten — Sean Gardner | Joe Verde Group

- October 24, 2023
Dealers must regularly audit and improve the skills of their sales teams to ensure that their businesses continue to grow regardless of the market's overall performance. But, after the retail...
AI, with the right information present, can quickly and easily deliver personalized information to both salespeople and customers.
Sales & Marketing

How AI can improve your car dealership’s customer experience strategy

- October 24, 2023
Artificial intelligence is on the horizon and can be useful to car dealerships in many ways. While the speed and automation of artificial intelligence can’t do every job at your...
With the presence of Facebook and Instagram reels and the rise of TikTok, videos are important for short-form video content.
Sales & Marketing

Why automotive marketers should leverage short-form video content + 5 practical strategies

- October 23, 2023
In the modern world of marketing, short and long-form video are highly effective ways to communicate your message. With the presence of Facebook and Instagram reels and the rise of...
Tapping into your pe­rsonal power for sales unlocks a multitude of benefits that go beyond simply boosting your sales numbers.
Sales & Marketing

6 strategies to harness your personal power an increase sales success

- October 23, 2023
In the world of sale­s, a profound understanding of the industry and its products is undeniably crucial. Howe­ver, true advanceme­nt in your sales performance de­pends on unleashing your personal powe­r....


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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