TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Explore the evolving car buying process: blending digital strategies with tradition, emphasizing customer experience and human touch.
Sales & Marketing

Modernizing the car buying process in a tech-driven world

- October 4, 2023
As technology continues to push boundaries and redefine norms, it's essential to understand where the industry stands and where it's headed. According to a recent Cox Automotive study, 8% of...
To build trust and uphold ethical standards, automotive sales professionals should focus on these three vital elements.
Sales & Marketing

Accelerating trust: How ethics can drive success in auto sales

- October 4, 2023
The automotive industry has long suffered from a lack of trust due to perceptions of dishonesty and aggressive sales tactics. In order to foster long-term success, it's essential for auto...
For dealers, the online car buying process is a fast-moving game. Trends and customer preferences are constantly changing.
Sales & Marketing

It’s time to mystery shop your dealership’s online car buying process

- October 3, 2023
While you may use mystery shopping to assess your dealership’s in-person sales, do you take the same measures for online car buying? Failing to do so could be costing you...
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.
Sales & Marketing

How to ‘measure what you treasure’ in the automotive industry – Jennifer Sanford

- September 28, 2023
Welcome to another episode of the all-exclusive Kain & Co. here on CBT News. Your host David Kain, the president of Kain Automotive, is joined by Jennifer Sanford, founder of...
Greta Crowley joins Driving Solutions to discuss common gaps in digital retail and how dealers can better serve their online customers.
Sales & Marketing

The power of personalization: addressing digital retail gaps — Greta Crowley | Cox Automotive

- September 27, 2023
Research shows that car buyers who use digital retail to complete part of the purchase process online are the most satisfied with their shopping experience. However, many dealers are woefully...
In the auto industry's competitive landscape, dealerships must prioritize customer satisfaction to achieve success
Sales & Marketing

7 strategies for dealerships to enhance customer satisfaction

- September 26, 2023
In the auto industry's competitive landscape, dealerships must prioritize customer satisfaction to achieve success. Satisfying customers acts as fuel, driving growth and profitability for dealerships. As customers have endless options available...
How consumer behavior models can affect car sales
Sales & Marketing

5 consumer behavior models that can influence the car buying process

- September 25, 2023
Think about the last time you purchased something. It could be food from the grocery store or a new phone, but your motives and needs are likely driving your decision....
Ted Rubin and Phil Battista join Driving Solutions to discuss the new digital solutions helping dealers and car buyers stay aligned.
Sales & Marketing

Creating digital solutions for a new age of automotive retail

- September 19, 2023
As the internet becomes an increasingly integral part of the automotive retail process, dealers must rely more heavily on digital solutions to drive sales and efficiency. In its effort to...
From the rollout of Google Analytics 4, to marketing for EVs, it's vital for marketers to understand & leverage data coming into dealerships
Sales & Marketing

Exploring the ways dealers can use data to improve their marketing efforts – Glenn Pasch

- September 15, 2023
From the rollout of Google Analytics 4, to marketing for EVs, now it's more important than ever for marketers to understand and leverage data coming into the dealership to connect...
Colin Carrasquillo joins Inside Automotive to discuss how dealership digital marketing strategies are changing in response to EVs and AI.
Sales & Marketing

Preparing your dealership’s digital marketing strategies for EVs and AI — Colin Carrasquillo | Nielsen CDJR

- September 14, 2023
To reach the right consumers with the right message, small business owners must stay up to date on the evolving digital marketing strategies and trends for their industry. On this episode...


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