TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Karl Brauer joins Inside Automotive to discuss the COVID pandemic's lasting impacts on prices and consumer behaviors in the used car market.
Sales & Marketing

Why consumers are avoiding the used car market — Karl Brauer | iSeeCars.com

- October 20, 2023
The used car market has rapidly transformed in recent years under the weight of the COVID pandemic and constricted manufacturing. As vehicle inventories started to dwindle, new trends began to...
Kyle Hollaway and Amber Daniel join Driving Solutions to discuss ethical data collection and the process of finding the right data provider.
Sales & Marketing

How to identify the best data collection partner for your dealership

- October 19, 2023
Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how they record and use customer information,...
This article offers valuable­ insights and strategic approaches to help de­alerships navigate the use­d EV market successfully.
Sales & Marketing

How to successfully navigate the used EV market

- October 19, 2023
The automotive­ industry is undergoing a notable shift towards ele­ctric vehicles (EVs), driven by the­ growing environmental awarene­ss among consumers and advancements in EV te­chnology. In the midst of this...
Providing tailored, personalized suggestions based on a user’s browsing history, mobile apps can make customers feel appreciated and understood.
Sales & Marketing

Leveraging mobile apps for improved customer engagement in dealerships

- October 18, 2023
On any given day in your dealership, a mechanic will grapple with diagnosing a perplexing issue in a customer’s vehicle. A tool that swiftly and accurately solves the mystery would...
Vicki Poponi and Steve Schmith join Driving Solutions to explain the importance of cloud marketing in a technologically evolving industry.
Sales & Marketing

Introduction to cloud marketing: the power of personalized shopping

- October 16, 2023
Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility. To achieve long-term success, dealers and...
Paulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in tPaulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in the dealership.he dealership.
Sales & Marketing

The increasing relevancy of automotive e-commerce — Paulo da Silva | Cox Automotive

- October 16, 2023
Selling cars and trucks online with automotive e-commerce is now a reality, but many dealers are still confused about whether digital retail is good for their businesses. After all, the...
By marrying online innovations with the hands-on experiences they excel at, dealerships can craft a future-ready, holistic EV buying journey.
Sales & Marketing

Creating a seamless online-to-offline EV buying experience

- October 16, 2023
Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used opaque waterproof marker paint over the...
Rusty West joins Driving Solutions to discuss the importance of convenience and consistency in improving the dealership experience.
Sales & Marketing

What car buyers expect from their dealership experience — Rusty West | Market Scan

- October 12, 2023
In this era of fast-paced technological innovation and evolving consumer expectations, the retail automotive industry has found itself at the crossroads of providing a traditional dealership experience or developing new...
lifetime customers
Sales & Marketing

Four strategies for creating lifetime customers at the dealership

- October 12, 2023
Of new car buyers, it remains true that roughly 70% defect within the first three years of ownership. For used car buyers, it’s even more difficult to keep them as...
Kathryn Schifferle joins Driving Solutions to discuss the untapped potential of the commercial vehicle segment for car dealers.
Sales & Marketing

Tapping into the commercial vehicle segment — Kathryn Schifferle | Work Truck Solutions

- October 11, 2023
  The automotive industry has experienced notable shifts in car buying behavior over the last five years, even in the commercial vehicle segment. Since 2022, fleet customers have been a primary...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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