The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

On today's Inside Automotive, we're joined by Lissette Gole who will elaborate more on this years refresh of Google's Dealer Guidebook.

Sales & Marketing

Insights from the new 2023 edition of Google’s Dealer Guidebook with Lissette Gole, Head of Automotive Retail

Jaelyn Campbell - August 9, 2023

Are you using Google the right way? We know there has been a lot of transformation and competition in retail automotive, but nearly all vehicle shoppers go online to find...

Sales & Marketing

How AI is revolutionizing automotive sales and marketing

Steve Mitchell - August 9, 2023

The auto industry has always been a trailblazer in adopting cutting-edge technology in manufacturing, marketing, and in vehicles. Artificial intelligence (AI) is now driving the sector to even more unprecedented...

Inventory is higher than it has been for dealers, but not by much, and dealers still need to fill their lots. On today’s CBT Now, we’re focusing on odometer fraud, which has plagued the retail automotive industry for decades, and ways dealers can avoid potential problems when in the market for a vehicle. We’re pleased to welcome Kirsten Von Busch, Experian’s Director of Product Marketing for Automotive, and Ron Montoya, Edmund’s Senior Consumer Advice Editor and Content Strategy.

Sales & Marketing

How to avoid odometer fraud when acquiring used inventory — Kirsten Von Busch & Ron Montoya

Jaelyn Campbell - August 8, 2023

Inventory is higher than it has been for dealers, but not by much, and dealers still need to fill their lots. On today’s CBT Now, we’re focusing on odometer fraud,...

On today’s CBT NOW, we’re pleased to welcome back Karl Brauer, the Executive Analyst for iSeeCars.com, where Brauer will shed some insight into the numbers and what’s happening with the turbulent used car market overall.

Sales & Marketing

Examining the ‘turbulent’ used car market — Karl Brauer | iSeeCars

Jaelyn Campbell - August 7, 2023

According to the most recent iSeeCars study, used electric vehicle prices have fallen by nearly 30%! On today’s CBT Now, we’re pleased to welcome back Karl Brauer, the Executive Analyst...

Car shopping doesn't have to be stressful. With the right approach, you can help turn it into a fun, engaging, and empowering experience.

Sales & Marketing

How to make car shopping more fun for your customers

Joseph Iyanu - August 4, 2023

Car shopping should be enjoyable, not intimidating. As a dealership owner, your job goes beyond simply selling a car. It includes providing helpful advice and fostering an environment where customers...

Sales & Marketing

Simplify the sales pitch to help your customers take action — Matt Easton | Easton University

Jaelyn Campbell - August 2, 2023

In today’s world of social media, and information and choice overload, it's no wonder why customers often say, “I need to think about it.” There really is too much to...

Sales & Marketing

Using conscious listening to aid salespeople in improving customer satisfaction — Julian Treasure

Jaelyn Campbell - July 28, 2023

In today's noisy, fast-paced, and competitive business landscape, effective listening and speaking are skills you should master. It ultimately impacts your bottom line. On today's Inside Automotive, we're pleased to...

Timing is critical to both dealers and car buyers and seasonal sales are once again playing a big role.

Sales & Marketing

Q&A | How auto dealers can leverage the return of seasonal sales

CBT News - July 28, 2023

Seasonality plays a crucial role for both dealers and car buyers, and understanding its impact is vital in the automotive industry. Historically, certain seasons experience higher demand for vehicles, such...

Kane McCord joins Inside Automotive to discuss the title and registration process and the complexities of inter-state sales.

Sales & Marketing

Streamlining title and registration for out-of-state sales — Kane McCord | Automotive Titling Company

CBT News Staff Writer - July 27, 2023

Finalizing a vehicle's title and registration has been streamlined as technology revolutionizes the industry. But with software from leading vendors, dealers today are able to conduct more of that process...

Gail Rubinstein joins Inside Automotive to discuss social media strategies and artificial intelligence tools for the dealership.

Sales & Marketing

Enhancing your dealership’s social media strategy with AI — Gail Rubinstein | Retail Resilient

CBT News Staff Writer - July 25, 2023

Social media and artificial intelligence have completely transformed the way dealers connect and interact with customers. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Gail Rubinstein,...

Sales & Marketing

Insights from the new 2023 edition of Google’s Dealer Guidebook with Lissette Gole, Head of Automotive Retail

How AI is revolutionizing automotive sales and marketing

How to avoid odometer fraud when acquiring used inventory — Kirsten Von Busch & Ron Montoya

Examining the ‘turbulent’ used car market — Karl Brauer | iSeeCars

How to make car shopping more fun for your customers

Simplify the sales pitch to help your customers take action — Matt Easton | Easton University

Using conscious listening to aid salespeople in improving customer satisfaction — Julian Treasure

Q&A | How auto dealers can leverage the return of seasonal sales

Streamlining title and registration for out-of-state sales — Kane McCord | Automotive Titling Company

Enhancing your dealership’s social media strategy with AI — Gail Rubinstein | Retail Resilient

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