Do car buyers take online price ratings seriously?
Whether used car managers like it or not, the car price rating systems on websites like CarGurus and Cars.com are meant to be a helpful tool for customers seeking cars....
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Digital data strategies for the future of automotive e-commerce
Digital data plays an increasingly crucial role in providing the best customer experience possible. However, with many dealerships still lacking a formal digital marketing strategy, the retail automotive sector remains...
The role of speed in customer service and car buyer loyalty — Jay Baer
Customer service speed can make or break a dealership's brand loyalty and long-term growth. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Jay Baer, speaker, business...
Bing ads vs Google ads: choosing the right platform for your dealership
Search engine marketing, or SEM, is an advertising form common amongst car dealerships and service departments in an effort to buy traffic from people who use Google or Bing to...
Leveraging AI as an asset in the dealership rather than being afraid of it – Shep Hyken
Artificial Intelligence is changing how some companies conduct business, especially in customer service. It may already replace roles in some industries, but is that necessarily bad? On today's Inside Automotive,...
6 tips for marketing the benefits of electric vehicles and other eco-friendly cars
Electric vehicles (EVs) are increasingly gaining favor with eco-conscious consumers looking for more sustainable transportation. However, marketing the environmental benefits of EVs to this audience requires a well-thought-out approach. These...
Selling cars despite the current economic uncertainty
Automotive retailers have seen a massive upheaval in recent years. Between the effects of the COVID-19 pandemic, inflationary concerns, higher borrowing costs, and general economic uncertainty, the landscape for dealers...
Google vs Bing search: mapping out the differences
Google and Bing are the kings of search in the United States, regardless of what you are searching for. In the world of automotive marketing, both Google and Bing offer...
How to solve customer experience challenges and simplify operations – Barb Edson | CDK Global
The retail automotive industry has been tasked with meeting today's rising consumer expectations and demands. As dealers adapt successfully, CDK Global has launched a new platform to assist with the...
The state of used car prices: why are certain car brands so high?
Used car prices have been high since the early days of the COVID-19 pandemic. The global health crisis and supply chain problems caused a shortage of new cars, which led...
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