The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Providing tailored, personalized suggestions based on a user’s browsing history, mobile apps can make customers feel appreciated and understood.

Sales & Marketing

Leveraging mobile apps for improved customer engagement in dealerships

Steve Mitchell - October 18, 2023

On any given day in your dealership, a mechanic will grapple with diagnosing a perplexing issue in a customer’s vehicle. A tool that swiftly and accurately solves the mystery would...

Vicki Poponi and Steve Schmith join Driving Solutions to explain the importance of cloud marketing in a technologically evolving industry.

Sales & Marketing

Introduction to cloud marketing: the power of personalized shopping

CBT News Staff Writer - October 16, 2023

Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility. To achieve long-term success, dealers and...

Paulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in tPaulo da Silva joins Driving Solutions to discuss automotive e-commerce and the need to prioritize digital retail in the dealership.he dealership.

Sales & Marketing

The increasing relevancy of automotive e-commerce — Paulo da Silva | Cox Automotive

CBT News Staff Writer - October 16, 2023

Selling cars and trucks online with automotive e-commerce is now a reality, but many dealers are still confused about whether digital retail is good for their businesses. After all, the...

By marrying online innovations with the hands-on experiences they excel at, dealerships can craft a future-ready, holistic EV buying journey.

Sales & Marketing

Creating a seamless online-to-offline EV buying experience

Steve Mitchell - October 16, 2023

Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used opaque waterproof marker paint over the...

Rusty West joins Driving Solutions to discuss the importance of convenience and consistency in improving the dealership experience.

Sales & Marketing

What car buyers expect from their dealership experience — Rusty West | Market Scan

CBT News Staff Writer - October 12, 2023

In this era of fast-paced technological innovation and evolving consumer expectations, the retail automotive industry has found itself at the crossroads of providing a traditional dealership experience or developing new...

Sales & Marketing

Four strategies for creating lifetime customers at the dealership

Steve Mitchell - October 12, 2023

Of new car buyers, it remains true that roughly 70% defect within the first three years of ownership. For used car buyers, it’s even more difficult to keep them as...

Kathryn Schifferle joins Driving Solutions to discuss the untapped potential of the commercial vehicle segment for car dealers.

Sales & Marketing

Tapping into the commercial vehicle segment — Kathryn Schifferle | Work Truck Solutions

CBT News Staff Writer - October 11, 2023

The automotive industry has experienced notable shifts in car buying behavior over the last five years, even in the commercial vehicle segment. Since 2022, fleet customers have been a primary...

As many buyers begin their vehicle search online, a dealer’s website is the prime place to begin building a seamless customer experience.

Sales & Marketing

From online to in-store: creating a seamless dealership customer experience

Wendy Engelhardt - October 11, 2023

Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles. According to S&P Global Mobility's latest Vehicle Buyer Journey Study, 65% of U.S. vehicle...

Sean Gardner joins Inside Automotive to discuss the four phases every successful sales strategy should have.

Sales & Marketing

The four phases of every good sales strategy — Sean Gardner | Joe Verde Group

CBT News Staff Writer - October 10, 2023

Despite drastic transformations in the way vehicles are sold, a car buyer's business is still won more often through sales strategy rather than competitive pricing. Dealers and their sales teams...

Courtney Roberts-Lawes joins Driving Solutions to discuss the importance of convenience in providing excellent car buying experiences.

Sales & Marketing

Reducing friction between online and in-store car buying experiences — Courtney Roberts-Lawes | Gubagoo

CBT News Staff Writer - October 10, 2023

In the fast-paced world of automotive sales, dealers and their trusted business partners are constantly striving for ways to bridge gaps in the digital and in-store car buying experiences. Providing...

Sales & Marketing

Leveraging mobile apps for improved customer engagement in dealerships

Introduction to cloud marketing: the power of personalized shopping

The increasing relevancy of automotive e-commerce — Paulo da Silva | Cox Automotive

Creating a seamless online-to-offline EV buying experience

What car buyers expect from their dealership experience — Rusty West | Market Scan

Four strategies for creating lifetime customers at the dealership

Tapping into the commercial vehicle segment — Kathryn Schifferle | Work Truck Solutions

From online to in-store: creating a seamless dealership customer experience

The four phases of every good sales strategy — Sean Gardner | Joe Verde Group

Reducing friction between online and in-store car buying experiences — Courtney Roberts-Lawes | Gubagoo

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