TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Greta Crowley joins Driving Solutions to discuss common gaps in digital retail and how dealers can better serve their online customers.
Sales & Marketing

The power of personalization: addressing digital retail gaps — Greta Crowley | Cox Automotive

- September 27, 2023
Research shows that car buyers who use digital retail to complete part of the purchase process online are the most satisfied with their shopping experience. However, many dealers are woefully...
In the auto industry's competitive landscape, dealerships must prioritize customer satisfaction to achieve success
Sales & Marketing

7 strategies for dealerships to enhance customer satisfaction

- September 26, 2023
In the auto industry's competitive landscape, dealerships must prioritize customer satisfaction to achieve success. Satisfying customers acts as fuel, driving growth and profitability for dealerships. As customers have endless options available...
How consumer behavior models can affect car sales
Sales & Marketing

5 consumer behavior models that can influence the car buying process

- September 25, 2023
Think about the last time you purchased something. It could be food from the grocery store or a new phone, but your motives and needs are likely driving your decision....
Ted Rubin and Phil Battista join Driving Solutions to discuss the new digital solutions helping dealers and car buyers stay aligned.
Sales & Marketing

Creating digital solutions for a new age of automotive retail

- September 19, 2023
As the internet becomes an increasingly integral part of the automotive retail process, dealers must rely more heavily on digital solutions to drive sales and efficiency. In its effort to...
From the rollout of Google Analytics 4, to marketing for EVs, it's vital for marketers to understand & leverage data coming into dealerships
Sales & Marketing

Exploring the ways dealers can use data to improve their marketing efforts – Glenn Pasch

- September 15, 2023
From the rollout of Google Analytics 4, to marketing for EVs, now it's more important than ever for marketers to understand and leverage data coming into the dealership to connect...
Colin Carrasquillo joins Inside Automotive to discuss how dealership digital marketing strategies are changing in response to EVs and AI.
Sales & Marketing

Preparing your dealership’s digital marketing strategies for EVs and AI — Colin Carrasquillo | Nielsen CDJR

- September 14, 2023
To reach the right consumers with the right message, small business owners must stay up to date on the evolving digital marketing strategies and trends for their industry. On this episode...
On today's episode of Inside Automotive, Brian Moody, Executive Editor at Autotrader, joins us to share insights on the latest data from Cox Automotive.
Sales & Marketing

How new vehicles are trending in today’s market – Brian Moody | AutoTrader

- September 13, 2023
The average transaction price of a new vehicle has increased since last year, but not by much. Could this be the incentive and relief consumers are looking for? On today's...
Video advertising allows dealerships to place ads across many of the most popular ad-supported streaming services like Amazon Prime and Hulu.
Sales & Marketing

Vehicle sales are cooling off. Is this ad platform the solution?

- September 13, 2023
In the ever-evolving landscape of automotive sales, dealers constantly seek innovative ways to reverse sales slumps and attract potential buyers. And it’s no secret that vehicle sales have leveled out...
Sean Gardner joins CBT Now to share his strategies for achieving sales goals no matter how slow business might be that month.
Sales & Marketing

How to consistently achieve your monthly sales goals — Sean Gardner | Joe Verde Group

- September 12, 2023
Many car dealers have already achieved their sales goals for the month thanks to high demand, strong pricing and effective strategies guiding their business. But for retailers falling behind on...
August vehicle sales rise 17% YoY, nearing 18% forecast. Honda shines, but market softening signs emerge. OEMs eye future incentives.
Sales & Marketing

August U.S. vehicle sales: signs of a market slowdown?

- September 11, 2023
August, traditionally a significant month for car sales, has offered the auto industry a mixed bag of data. While there's notable year-over-year growth of 17%, there are signs that the...


Latest Articles

Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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