As any marketing manager will testify, it’s all about creating a brand. No one knows that better than Beaver Toyota, which just opened a dealership in metro Atlanta. The family-owned...
Throughout the year, dealers are likely capturing and analyzing data for their dealerships. Customer satisfaction surveys, units sold, service repair information, and a variety of many other metrics are typically...
Imagine the amount of time the car buying process would be reduced to if potential car buyers could choose the best salespeople at your dealership. Not only would it reduce...
Ryan Kerrigan, Managing Director of Kerrigan Advisors joins CBT News to update viewers on the automotive dealership buy and sell market for the close of 2017 and provides insight on...
No matter where you fall on the charged political spectrum these days, one thing is for certain – the new tax law signed by President Trump last month will have...
We live in an increasingly interactive world. Social Media and Internet Search capabilities bring us closer to each other and give us unprecedented access to information, opinion, and insights into...
When customers drop off their cars at your dealership for service, they often feel as if their leaving one of their children with you. They want to know what's going...
In a recent article regarding the J.D. Power U.S. Satisfaction Index Study, it was shown that when it comes to the car buying experience, the personal touches still matter. In...
Not every dealer is rolling in dough. For low to mid-priced brands, it can feel impossible to compete with luxury dealerships that can deliver a VIP experience. However, customers are...
New car year-to-date sales figures slacked 2.2 percent in 2017, brought down by decreases from FCA, General Motors, Ford Motor Company, and Toyota Motor Corporation. Despite the minor flux experienced,...