Tuesday, October 19, 2021
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Mercedes-Benz introduces the Nick Saban Signature Series Sprinter

What do you get when you put a college football coaching great with a luxury car company? Well, you get the Nick Saban Signature Series Mercedes-Benz Sprinter, a nine-passenger luxury van decked-out with high-tech audio, three TVs, a cooler, and so much more. The University of Alabama football coach collaborated with specialty vehicle manufacturer McSweeney Designs […]
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Is your dealership relying on internet leads alone?

What has the lowest percentage of engagement and conversion of virtually any form of communication? If you guessed emails, you would be correct. In...

How the finance department can make a great first impression

A couple agrees to buy the vehicle you're selling. Once all parties approve the deal, does it matter how and when the customer gets...

Failure To Properly Handle Inbound Service Calls Hamstrings Service Departments

Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER During several of my recent speaking...

Steps To Ensure More Of Your Dealership Web Traffic Is Qualified Sales Leads

Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from...

Is Your CRM A Bad Fit Dealership Business Model?

Warning signs that you should look for a different CRM. BY ZACH KLEMPF Today’s car buying marketplace demands nothing less than a connected, personalized customer experience....

Fiat-Chrysler’s unique plan for investing in their employees

Attracting and keeping quality employees: the goal of all businesses, including dealerships. Well, part of that for Fiat-Chrysler means free college for dealership employees...

How far does your dealership go to make customers happy?

How far does your dealership go when it comes to making people happy? Shaun Del Grande, owner of the 15-brand, 14-store Del Grande Dealer...
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