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Mark Lozano

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Mark Lozano is Product Manager, Marketing at DealerSocket
dislike car buyingvideo

Top Ten Reasons for Internal Auction Lanes

Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider,...
BDCvideo

How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine,...

With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks...
market share

Dealers Growing Market Share: What Really Separates Them from the Rest?

With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as...
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
leaders

The Top Communication Traits That Every Leader Should Possess

Take a moment to think of a supervisor, manager, or any other person you have interacted with that was in a leadership position who...
distractions

The Most Common Dealership Workplace Distractions and How to Avoid Them

Getting distracted at work regardless of the job is an extremely common occurrence, but it can have consequences and affect business. Of course, basic...

Make This a Transformational Day

Do what you can to make everyone and everything around you better. Rob Shallenberger is inviting you to make today a transformational day on...

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...

Competitive Analysis

 Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...