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Mark Lozano

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Mark Lozano is Product Manager, Marketing at DealerSocket
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Top Ten Reasons for Internal Auction Lanes

Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider,...
auto sales

Tumultuous Auto Sales Forecast for Remainder of 2018

After a seven-year run of consecutive annual auto sales increases in the United States, the final sales figures for 2017 showed a regression of...
Vehicle Salesvideo

“Supply and Demand Challenges Suggest A Decline in Vehicle Sales Moving Forward” – Jonathan...

The SAAR is once again at around 17 million, however, Trumps's tariff and the sudden hike in interest rates may have a negative impact...
Rory Vadenvideo

Is Your Team Choosing Success At Your Dealership Everyday? – Rory Vaden

Rory Vaden, Co-Founder of Southwestern Consulting, Joins the network to talk about overcoming procrastination and developing good discipline and how mastering a balance in...
customers

Do You Know Your Most Profitable Customers?

Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most...
content

The Best Ways to Drive Traffic And Get People Talking About Your Dealership

Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have...

Moments of Truth

Moments of truth define you as a salesperson. The way you handle certain things the customer throws at you has a direct effect on...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Wasted Dollars in Your Service Lounge

People live at a faster pace nowadays. How time feels to someone is relative to what their priorities are at any moment. On this...

Follow-Up Calls

On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.