Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

Beneficial Video Marketing Strategies For Your Dealership

video marketing
Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching a video of a product plays an important factor during their decision-making process. As stated by Dr. James McQuivey, a...

Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans

millennials
Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35% of all auto loans came from the Millennial demographic, and from 2012 to 2016, their share of all lease contracts...

Track Your TV Advertising Data to Make Marketing Spend More Efficient – Max Steckler, Chief Product Officer, AutoChoice

Comcast Spotlightvideo
Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's a disconnect it seems between what tier two and three auto marketers deem as traditional media spend with television specifically...

5 Tips to Effectively Manage Your Dealership’s Online Presence

online presence
Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding business through your website or getting the word out there via social media, the internet is one of the most...

How To Get A Better Open Rate By Using Email Campaigns

open rate
Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open your emails and ones that actually click on links within your emails. Measuring the...

How to Reduce Your Dealership’s Paid Search Advertising Waste – James Grace, CEO of Wizely

paid searchvideo
When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, then you might as well be throwing money away. Here to tell us how to reduce your dealership’s paid...

Get More Quality Digital Marketing Leads with These Strategies – Jonathan “JT” Thompson, Force Marketing

marketingvideo
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate their marketing strategy with other departments, in order to improve the overall health of the dealership. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Today, we...

The Hierarchy of Marketing on Your Website

marketing
In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed the way buyers research vehicles before making their final decision. Various studies over the years have shown that a large percentage...

Four Free Digital Marketing Training Resources for You and Your Staff

digital marketing
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring employees to managing your inventory. The same also holds for marketing. Whether you are purchasing a new piece of software...

How to Create the Best Car Buying Experience for Your Customer Using Digital Marketing Technology – Eric Mercado, Force Marketing

buying experiencevideo
Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at how dealerships can update and fully utilize their digital marketing strategies to create the best buying experience for their customers. VIDEO...

HEADLINES

problem solvervideo

Being Your Customers’ Problem Solver

Every customer has a problem. It's up to you to serve them by being their problem solver. Hear Mark's suggestions for being a problem...
newscastvideo

Week In Review: How to Embrace Industry Change and Adapt to the Needs of...

CBT News Week In Review for Friday, May 24th, 2019: How to Embrace Industry Change and Adapt to the Needs of Your Customers - Natasha...
successfulvideo

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...
cash

Converting the Cash Buyer in F&I – It Could Be Easier Than You Think

There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....

Being Your Customers’ Problem Solver

Every customer has a problem. It's up to you to serve them by being their problem solver. Hear Mark's suggestions for being a problem...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Advice for Buying or Selling a Dealership

On this week's episode of Kain & Co., David Kain talks to Hal Feder of Murphy Business & Financial Services about what advice he...