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Thursday, October 21, 2021
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Auto Marketing Now

What can your car dealership do to prepare for the future of auto retail?

Brian Pasch - 0
  On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, shares some insights on what to do during this unique time in auto retail, where inventory levels are still low, dealers have record profits and dealers are wondering if this is the time to make a change? The question is— […]
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Marketing

Why car dealers need to focus on increasing customer loyalty today

CBT News - 0
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
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Marketing

The importance of utilizing marketing as a communication tool during inventory crunches

CBT News - 0
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This...
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Auto Marketing Now

The unique challenges dealer groups are facing when comparing marketing reports

Brian Pasch - 0
On the latest episode of Auto Marketing Now, host Brian Pasch talks about the unique challenges dealer groups face when trying to compile comparison marketing...
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Industry Events

Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime Value approach

CBT News - 0
The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...
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Marketing

Greenway Auto COO Casey Coffey discusses benefits of new marketing solution

CBT News - 0
On today’s show, we’re pleased to welcome Hugh Hathcock, Owner of Velocity Automotive Solutions and we’re also joined by Casey Coffey, Chief Operating Officer...
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OEM Headlines

Ford drives a lifestyle brand growth strategy

Steve Mitchell - 0
Launching off its successful Bronco and Mustang Mach E, Ford wants to expand the brand that once partnered with Versace to sell $1,135 Ford...
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Kain & Co.

The critical missing piece to your digital sales strategy

David Kain - 0
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the most critical piece in your digital sales strategy, which...
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