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Allyson Witherspoon, CMO of Nissan USA, on launching 10 new models and marketing in 2021

Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the...

JJ Quest discusses how car dealers can evolve their marketing practices to match current digital trends

Marketing techniques continue to evolve as innovative digital trends enter the market. You may be asking yourself, what’s the best way to maintain effective...

Six tips for mastering multicultural marketing at your dealership

Today's consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational...

Marketing to women in the post-COVID world

We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no...

How to optimize your dealership’s targeted TV ads and effectively communicate with car buyers – Kevin Bacon, Effectv & Ryan Dooley, Dooley Advertising

Since the beginning of the COVID-19 pandemic, the automotive industry as a whole really started to transform itself. Car dealerships nationwide transitioned many of...

Car dealership advertising ideas to drive success despite the pandemic

With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for...

4 automotive marketing essentials car dealers should prioritize this year – John Fitzpatrick, Force Marketing

Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to...

General Motors CMO Deborah Wahl discusses the automaker’s transition to an all-electric future

General Motors has recently rolled out a new logo and rebranded website as part of its "Everybody In" campaign which highlights its corporate transformation...
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