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Saturday, May 15, 2021
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What should be on your dealership’s content marketing calendar?

Steve Mitchell - 0
Your content marketing calendar helps you plan, manage and execute your advertising and social media marketing strategy to fit your customer’s needs. There may be unplanned events or promotions that come up, but for the most part, this calendar shows your staff what the dealership’s content marketing will look like each week, month, and quarter. […]
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Marketing

Alex Vetter, CEO of Cars.com discusses strong earnings report for Q1

CBT News - 0
Last Thursday, Cars.com, a leading digital marketplace and solutions provider for the automotive industry, released its financial results for Q1 2021. From the beginning...
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Marketing

What is your marketing budget really delivering?

Glenn Pasch - 0
Question for General Managers in dealerships each month: Do you understand what your marketing budget is delivering? There is a lot of money being spent...
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Industry Trends

General Motors CMO Deborah Wahl discusses the automaker’s transition to an all-electric future

CBT News - 0
General Motors has recently rolled out a new logo and rebranded website as part of its "Everybody In" campaign which highlights its corporate transformation...
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Marketing

Why now is the opportune time for car dealers to claim more market share – John Fitzpatrick of Force Marketing

CBT News - 0
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to discuss the current state of automotive marketing. With marketing trends constantly...
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Marketing

Ways to effectively market your dealership

Steve Mitchell - 0
Marketing and advertising your dealership can sometimes get complicated. Do you do TV commercials or YouTube? Is online important, or should you ignore it?...
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The Market Update

CBT News Market Update: Bill Reidy, LotLinx & Jasen Rice, Lotpop

CBT News - 0
Welcome to another edition of the CBT News Market Update. To quickly recap this week’s numbers, the retail SAAR of new car sales came out...
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Marketing

How Microsoft is creating new opportunities for automotive inventory ads – John Lee

CBT News - 0
Microsoft Advertising wants to help dealers turn clicks into conversions. The software company announced an open beta for automotive inventory ads in the U.S....
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CBT News is a multimedia platform where top dealership professionals go to stay ahead and learn how to sell and service more vehicles more profitably. Automotive industry professionals learn the latest automotive news, sales and management training, best practices and so much more. In addition to providing the latest automotive news and in-depth interviews with industry leaders, CBT News also hosts weekly shows featuring the nation’s top automotive trainers and consultants, covering all departments of the dealership including sales, fixed ops, parts, management, leasing and finance. CBT News was created to deliver daily content that dealers can count on for help in running their dealerships better. If you are looking for a community where you can learn the latest auto news and get ahead in the car business, subscribe today.

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