Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

Putting Your Dealership Customers To Work As Brand Ambassadors

customers
When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building. Brand building is an essential phase in your dealership growth and development. Building your dealership brand boosts customer awareness, gives...

Running an Efficient Dealership in the Digital Age – James Boening, GM of Audi South Atlanta

Audi South Atlantavideo
Jim Fitzpatrick sits down with James Boening, the General Manager of Audi South Atlanta, to discuss turnover, the internet, and digital marketing. James began in the industry detailing and valeting cars when he was 18 and has been in the auto industry for 32 years...

Five Ways Your Dealership Can Use Email Marketing To Increase Sales

email marketing
When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads toward making a purchase. A survey by WBR Digital and emarsys revealed that 80...

Setting Up A Branding System For Your Dealership

branding
Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at the company in question. A well-managed brand helps the ‘right’ people in finding their way to their organization. A solid...

Perfecting the Art of Personal Branding in Sales – Tony Zelaya, DARCARS

brandingvideo
Tony Zelaya has spent years perfecting the art of personal branding. The Former business owner turned ‘V Dub Guy’ is now sharing his insights and successes with our network's audience in our recent interview. Tony Zelaya started a shoe store which he ran successfully for...

Four Ways to Personalize Your Marketing to Increase Sales at Your Dealership

personalize
Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions for items related to the current object you just bought. This is one example of personalization, and while Amazon was...

Diversifying Your Online Marketing Efforts

online marketing
When marketing your products online for your automobile dealership, it is best not to put your trust into one product too much. Planning your online marketing strategies is going to take some creative thinking and diversification to get the best results. Below are some ideas...

How Your Customer Experience Directly Effects Your Bottom-Line – Mike Wittenstein, StoryMiners

Experiencevideo
Mike Wittenstein, Owner of StoryMiners, a customer experience design agency, joins us in the CBT Automotive studio to talk about the importance of customer experience and how it is directly connected to your employer brand and bottom-line. During our interview with the design agency owner,...

Applying Successful Market-Based Strategies For Profitable Returns on New and Used Cars

Market-Based Strategiesvideo
Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief Operating Officer of the Del Grande Auto Group, about what a dealership can do to make sure they are seeing a...

Is Your Dealership Website Truly User-Friendly?

website
Whether they use it to look up your address or scour it to compare you to your competition, your website is the most public face of your dealership today. Websites have become company gatekeepers, the deciding factor for many customers when choosing who to...

HEADLINES

Lisa Copelandvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
newscastvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers | Keeping Online...

Today on CBTNews.com - Tuesday, August 21st, 2018: Marketing Efforts Designed to Meet the Needs of Female Car Buyers - Lisa Copeland CBT Automotive welcomes back...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....
managed floorvideo

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Marketing to Changing Demographics

On this week's edition of the Weekly Tune-Up, Becky talks about marketing to everyone from baby-boomers to millennials and how you can appeal to...

What Are You Motivated By?

We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...