Saturday, December 5, 2020
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Tips to optimize customer engagement in the pandemic and beyond

Steve Mitchell - 0
If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this, “Hi [Your Name], we wanted to make sure you’re OK during this time we all face. Do you need any help? For updates, visit [RandomPoliticalCandidate].com/help.” […]
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TV’s effect on dealership digital engagement

Brad Williams and James Rothwell - 0
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and...
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Marketing

Cars.com CEO Alex Vetter on how advertising has changed for car dealers

CBT News - 0
In today’s marketplace, customers are equipped with digital tools to do most of their shopping from smartphones, which includes vehicles. But since the onset...
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Marketing

4 marketing moves car dealers should be making right now – Frank Lopes

CBT News - 0
Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more...
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Marketing

What COVID-19 has taught car dealers about strategic marketing – JJ Quest

CBT News - 0
Experts have revealed that the pandemic could go well into 2021 and there has been a lot of talk surrounding this new normal and...
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Marketing

Why video marketing should be in your dealership marketing strategy

Chanell Turner - 0
For many dealerships, the challenge is to find new and creative ways to appeal to consumers, especially in a world where coronavirus is causing...
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Marketing

How car dealers can leverage home services to end 2020 on a high note – Kevin LeSage

CBT News - 0
We’re in the last quarter of the year and although this year has had its own unique set of challenges, car dealers are seemingly...
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Marketing

Apply these automotive marketing methods now, to win big in December

CBT News - 0
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the end of Q3 and the...
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The Friday 5

Strong Nov. auto transactions indicate investors are optimistic about future

Steve Greenfield - 0
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs...
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Leadership

How to be a leader that truly influences your team – Mike Phillips

CBT News - 0
On the latest edition of CBT News, Jim Fitzpatrick is joined by Mike Phillips to discuss leadership development in the retail automotive industry. Phillips...
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Dealers United creates holiday marketing offering to help dealers stand out this season

Chanell Turner - 0
Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte,...
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End-to-end digital retailing challenges solved by Asbury Automotive Group

Jason Unrau - 0
On Wednesday, Asbury Automotive Group announced the launch of their new end-to-end digital retailing solution, Clicklane. The news release calls Clicklane the evolution of...
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Daily Newscast

CBT automotive newscast: December 4, 2020

CBT News - 0
Today’s Featured Interview: How to be a leader that truly influences your team – Mike Phillips On the latest edition of CBT News, Jim Fitzpatrick is joined...
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CBT News is a multimedia platform where top dealership professionals go to stay ahead and learn how to sell and service more vehicles more profitably. Automotive industry professionals learn the latest automotive news, sales and management training, best practices and so much more. In addition to providing the latest automotive news and in-depth interviews with industry leaders, CBT News also hosts weekly shows featuring the nation’s top automotive trainers and consultants, covering all departments of the dealership including sales, fixed ops, parts, management, leasing and finance. CBT News was created to deliver daily content that dealers can count on for help in running their dealerships better. If you are looking for a community where you can learn the latest auto news and get ahead in the car business, subscribe today.

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