Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

Are Personally-Branded Facebook Pages Bad for Dealers?

Facebook pages
Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople. One thing that can complicate this inevitable revolving door is social media. On Facebook, many dealership salespeople have chosen to set up their own business Facebook pages. This form of personal branding has been shown to help any dealership stimulate its sales efforts, but it comes with a hefty list of rules and exceptions. Good salespeople just want to...

Why Video Marketing Should Be In Your Dealership Marketing Strategy

video marketing
For many dealerships, the challenge is to find new and creative ways to appeal to consumers, especially in a world where coronavirus is causing sales and consumer confidence to dip. Fortunately, there is a range of ways to still engage your audience affordably. In recent years, video marketing has become an almost required component of any SEO or dealership marketing strategy. Consumers are drawn in by video, especially from brands that they purchase from: Fifty-four percent of consumers want to...

How Rob Sight Ford is Working Through Challenging Market Conditions

Rob Sight Fordvideo
The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing played a big role in their success during COVID-19. We caught up with Bobby to talk about the message in marketing and proper advertising strategies. When COVID-19 hit the auto retail industry, many dealers made the difficult choice to pause their marketing and advertising budgets. Bobby says while they didn't necessarily pause their advertising, they made...

4 Custom Audiences Your Dealership Should Use in Facebook Ads

custom audience
As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience. While Facebook’s interest-based targeting features have their place, they should no longer be the only audience you rely on when building your Facebook ads. The Problem with Interest-Based Targeting on Facebook for Auto  Following a 2019 discrimination settlement, Facebook began requiring those advertising under the housing, employment, and credit (hello, auto...

Why It’s Time to Hit the Reset Button on Your Marketing Expenses – Colin Carrasquillo, Nielsen Automotive

Nielsen Automotivevideo
New Jersey dealer group Nielsen Automotive is reporting year over year growth for their seven dealerships in the Newark area, thanks to pent up demand. According to digital marketing manager Colin Carrasquillo, those numbers were done while running leaner than ever as well. What this shows us, is that consumers will always need vehicles regardless of their financial situation. In fact, Colin is seeing a better engaged and higher quality shopper even though dealers are throttling back their marketing...

Five SEO Trends for 2020 that Dealership Marketing Teams Need to Know

marketing
How do you expand the reach of your dealership's brand? In today's world of uncertainty, it has become crucial to tighten your marketing strategies to reach new customers. The question you have to answer is, "How do we reach our target audience most optimally?" Has your marketing team every mentioned the three words, "SEO?" If so, they are on the right track. Customers are using search engines—mainly Google—to find what they need. Ninety-three percent of online experiences begin with a...

Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology

video
Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating capacity, including their marketing teams. In fact, some automotive marketing experts are even recommending a more aggressive approach when it comes to strategies like social media ad placements. Here to discuss what Facebook Business can offer dealers in the way of automated technology for managing their advertising on the platform is Bob Lanham, Head of...

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

Digital Marketing Strategies Conferencevideo
If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools via chat and video that allow consumers to get help with their online purchases right then and there. Here to discuss more digital retailing trends, the latest marketing insights, and the upcoming Digital Marketing Strategies Conference, is Brian Pasch, international automotive marketing expert, Founder and CEO of the PCG...

Tier10’s Scott Rodgers Discusses Dealership Marketing During Socially Turbulent Times

scott rodgersvideo
The months of May and June had strong sales numbers across the board for the retail automotive industry, and these results echo the success we saw leading up to the outbreak of the Coronavirus earlier this year. With these robust numbers, many dealers are turning their attention to bringing their marketing departments back to full-speed. Here to discuss the fluidity of today's various marketing methods, is Scott Rodgers, Co-founder of Tier10, an award-winning advertising agency that specializes in the...

Weekly Marketing Update with John Fitzpatrick – [7.3.20]

marketingvideo
As part of today's broadcast on CBT News, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. John shares the latest relevant data from the industries biggest marketing players. Did you enjoy this interview with John Fitzpatrick? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com. Car Biz Today, the official resource of the retail automotive industry. Be sure to follow us on...

HEADLINES

Prime Automotivevideo

Prime Automotive CEO Todd Skelton on How Business Has Changed in the Last 6...

  Prime Automotive Group was growing tremendously before the COVID-19 outbreak. CEO Todd Skelton was tasked with keeping the momentum up while also managing the...
customers

Tips for Retaining Customers Amid the COVID-19 Pandemic

There is no doubt in anyone’s mind that the COVID-19 pandemic has greatly impacted businesses and consumers in a way most people would have...
shift momentum

4 Ways to Shift Momentum in this Uncertain Environment

This morning as I watch the wave’s crash and rest upon the sandy shoreline, it occurred to me that the waves have momentum. Sometimes,...
auto industryvideo

CBT Automotive Newscast: August 14, 2020

Today's Featured Interview: Prime Automotive CEO Todd Skelton on How Business Has Changed in the Last 6 Months Prime Automotive Group was growing tremendously before the...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...