Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

email marketing
Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current "talk of the town," it is easy to forget how powerful email marketing can...

Five Critical Marketing Tactics to Get More Customers Visiting Your Service Department

service department
By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason for this large number is that car buyers are holding onto their cars much longer. For example, as of 2015,...

5 Reasons Your Dealership Needs Video Now

video
If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind.  It not only adds depth to your marketing, it’s preferred over other types of content according to a HubSpot Research report.  It also showed that branded videos are...

How to Get the Most Value From Your Vendors, Employees, and Marketing Processes – Glenn Pasch, PCG Companies

Glenn Paschvideo
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the...

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown, Force Marketing

video strategyvideo
 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff discusses his upcoming panel, the new revolution in video strategy at Digital Dealer 27. VIDEO TRANSCRIPTION:  Jim Fitzpatrick: Hi everyone. I'm Jim...

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market – Mark Sokal, CEO of Sokal Advertising

Sokalvideo
 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's electronically focused world. As a speaker at the upcoming 2019 Digital Dealer Conference Mark tells of some of the topics his...

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

digital marketing
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice as many consumers start their research online versus at a dealership. While customers still...

5 Tips to Effectively Manage Your Dealership’s Online Presence

online presence
Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding business through your website or getting the word out there via social media, the internet is one of the most...

Increase Your Reach: The What, How, and Why of Leveraging Influencers and Brand Ambassadors at Your Dealership

influencers
In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While the advent of social media may make this new marketing landscape seem foreign, it is facilitating a tried-and-true method of...

Winning Automotive Video Strategies

video
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early days of their development that “if a picture is worth a thousand words, then a video is worth much more.”...

HEADLINES

newscastvideo

Week In Review: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy |...

CBT News Week In Review for Friday, September 20th, 2019: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy - Jeff Brown, Force Marketing On...
leadershipvideo

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...
succession

The Dealer’s Essential Guide to Succession Planning

In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
closing the dealvideo

The 7 Most Important Words To Closing The Deal

 David Lewis of David Lewis & Associates gives you the 7 most important words to closing the deal and tells you why you should...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...