Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

Is There Still Value in Print Advertising?

print advertising
We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era, it appears as though most consumers turn to their phones, tablets, and assorted devices to research and make purchases. Common...

What is Your Customer Data Worth?

data
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their...

How to Out-Perform the Competition in Digital Retailing – Tim Cox, CarNow

video
 Digital Retailing is the latest and most talked about trend dominating the auto retail industry. But what does digital retailing really encompass, and how can your dealership out-perform the competition? Here to discuss digital retailing in more detail is Tim Cox, Senior VP of...

How To Measure the Return On Investment For Automotive Events

events
Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for your dealership. Either way, it’s a big move to invest in a digital marketing strategy, so it’s no surprise that...

Winning Automotive Video Strategies

video
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early days of their development that “if a picture is worth a thousand words, then a video is worth much more.”...

7 Tips For Evaluating Your Vendors

vendors
Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While an inflexible and tough supplier will provider mountains of woe, worry, and stress; a good supplier should be able to...

Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing

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Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales at Force Marketing, sits down with CBT News to talk about exactly why and how dealerships are getting fooled by...

Beneficial Video Marketing Strategies For Your Dealership

video marketing
Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching a video of a product plays an important factor during their decision-making process. As stated by Dr. James McQuivey, a...

Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans

millennials
Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35% of all auto loans came from the Millennial demographic, and from 2012 to 2016, their share of all lease contracts...

Track Your TV Advertising Data to Make Marketing Spend More Efficient – Max Steckler, Chief Product Officer, AutoChoice

Comcast Spotlightvideo
Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's a disconnect it seems between what tier two and three auto marketers deem as traditional media spend with television specifically...

HEADLINES

newscastvideo

How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets – Aaron Zeigler...

Today on CBTNews.com - Thursday, July 18th, 2019: How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets - Aaron Zeigler We welcome Aaron Zeigler,...
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
stopping the clockvideo

The Importance of Stopping the Clock

Thinks like meeting the customer at the salesperson's desk, or simply shaking their hand, can be essential to your process. On today's Tip of...
business developmentvideo

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...