Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

3 Tips to Sell More Cars Through the Service Drive

service drive
Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are servicing, but also previous vehicles at that dealership. This demonstrates how impactful it is to keep that sales-service-sales lifecycle churning....

Improve the ROI of Remarketing Campaigns

marketing
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer's brand message in front of a consumer (who visited its website) with display or text ads. Remarketing appeals...

How to Keep Your Digital Vendors in Check

vendors
Every 30 days in the automotive industry, dealerships from coast to coast create their monthly financial statements they rely on to measure their operational results. I know this activity having intimately worked in our family dealership for 20 years with 10 of those responsible...

Preston Auto Group is Turning Heads with This Innovative Approach to Marketing

Preston Auto Groupvideo
On today’s show, we’re pleased to welcome Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital Marketing.  VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hi everyone, I'm Jim Fitzpatrick with CBT News. Thanks so much for joining us today. Today we're very excited to...

Questions to Ask a New Agency Partner

questions
Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should never stop taking calls, but they can save time by requesting the new company to answer a series of questions,...

Digital Marketing 101: Do You Have a Handle on the Basics?

digital marketing
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it time and again - if your business is not on the internet, it doesn’t exist. If you’re new to digital marketing,...

Want More Leads? Give Your Guests a Nudge

websites
Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be.  There are a number of factors that come into play when considering why this may be happening for your dealership and fortunately...

2020 Best Practices: The Importance of Personalizing Your Customer’s Buying Experience

David Kainvideo
As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the new decade. If you’re brainstorming new standards for your dealership’s marketing, BDC, and sales training efforts, then our next guest...

How Dealers Can Navigate Complex Marketing Strategies in 2020

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Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be daunting for a lot of dealers out there, but they don’t have to be. To help dealers navigate this, we're...

Is Your Dealership Using Video Advertising to Its Full Potential?

video advertisingvideo
Joining us today to discuss how dealers can better incorporate video into their marketing strategies, is Jon Torrey, Product Manager of Video Advertising at Dealer.com. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, Jim Fitzpatrick. Thanks so much for joining me on another edition of CBT News. Today...

HEADLINES

Patrick Manzivideo

CBT News Week In Review: January 24, 2020

CBT News Week In Review for Friday, January 24th, 2020: A Year in Review and 2020 Industry Predictions from NADA's Chief Economist Patrick Manzi 2019 for...
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How to Improve Employee Retention and Productivity

As a manager, two of your chief concerns are productivity and employee retention. The first boosts your company's revenue. The second reduces the chances...
deal proposalvideo

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...
retaining customersvideo

Retaining Customers with Your Smartphone

 We all know using your smartphone for making videos impacts sales, but it’s also good for retaining customers. Sales trainer David Kain, explains how...

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...

Inspiring Your Customers Through Messaging

On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...