Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the...
Marketing techniques continue to evolve as innovative digital trends enter the market. You may be asking yourself, what’s the best way to maintain effective...
Today's consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational...
Since the beginning of the COVID-19 pandemic, the automotive industry as a whole really started to transform itself. Car dealerships nationwide transitioned many of...
With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for...
General Motors has recently rolled out a new logo and rebranded website as part of its "Everybody In" campaign which highlights its corporate transformation...