The 5 Best KPI’s to Boost Marketing ROI
One of the questions auto retail marketers often ask is, "How do I know if my marketing campaigns are delivering ROI?" Unfortunately, the question doesn’t have a simple answer. Certainly you can track metrics to see if individual campaigns meet certain benchmarks or generate dollars....
Marketing For Your Dealerships End Of The Year Sales
Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods. It seems almost like without any warning, there are now a number of businesses that rush to cash in on...
The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG Companies
Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy, and our guest today knows better than anyone, the importance of independent marketing measurements. We’re excited to welcome back Brian...
Progressive Branding Strategies For Your Dealership – Paul J. Daly, Congruent Story
Today we speak with Paul J. Daly, founder, and CEO of both Image Auto and Congruent out of Syracuse, New York. VIDEO TRANSCRIPT: From our studios in Atlanta, this is Car Biz Today and here now, Jim Fitzpatrick. Jim Fitzpatrick: Hello everyone, I'm Jim Fitzpatrick, thank you very...
What Marketing Efforts Should Be On Your Radar Going Into 2019
With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing efforts to your digital marketing plan, there should be certain things that you need to be aware of going into...
Four Tips for Optimizing End-of-Year Marketing
It is hard to believe that December is again on the horizon. The holiday and the end-of-year rush is in full swing, and consumers all across the country are in the mood to spend. It is well-known that car buyers have come to expect...
Boost Website Rankings with a Video Sitemap
If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value. Google and other search engines are always trying to provide users with helpful video content. But did you know that search engines don’t always return the...
Digital Deals: Coming to a Dealership Near You
Most dealerships use scanning solutions to create digital documents, but there are several reasons why scanning is not the ideal solution for digitizing documents. No matter how fast your scanner is, it still takes time. Scanned documents are created and managed by humans, which...
7 Ways to Future-Proof Your Dealership
Has the slow-down arrived? According to CNBC, a number of dealerships are reporting softer sales in recent weeks, creating speculation that auto retailers face tough sledding in weeks and months to come. But here’s the thing: if you’ve future-proofed your dealership, you’re going to be...
Increase Your Dealership Website Visits with Targeted TV Ads – Comcast Spotlight
Just when you thought television advertising was a thing of the past, don’t touch that remote, because today's guest will share with you why tv advertising does a better job than digital in connecting car shoppers in your market to your dealership. Today, Jim...
HEADLINES
Ford and Volkswagen Join Forces
Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
Finding New Paths to Profitability at Your Dealership – Trevor Gile | What Cadillac’s...
Today on CBTNews.com - Wednesday, January 16th, 2019: Finding New Paths to Profitability at Your Dealership - Trevor Gile, Motorcars Honda
The annual NADA show is...
Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine
Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
What Cadillac’s Announcement Means for the EV’s in 2019
One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...
Updating your “Why Buy Here” Proposition
On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.
Focusing Less on Conversions and More on Outcomes
On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.
Proven Menu Selling Techniques
On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...
