Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

Elise Kephart: How video impacts sales and service

videovideo
  As we witnessed once again from the Super Bowl this past Sunday, videos are a great way to promote something. Of course, we saw several car commercials. What does using video mean for your dealership? You can have product and service promotion videos, customer...

The Importance of Yearly Website Audits

website audits
Like a car, a website isn’t a one-time-only task. A great website resembles a higher end, fast car and so it requires regular maintenance. For any car, you need to put some gas in for it to run, perform oil changes occasionally, it needs...

5 Crucial Components of an Effective Social Media Marketing Strategy in 2018

social media marketing
The social networking landscape is shifting dramatically in 2018. From Facebook's updated news feed focus to YouTube's updated influencer marketing rules, brands hoping to capitalize on social media marketing for brand growth need to be aware of changes in the social media sector. Failure...

How to Double Your Facebook Followers This Quarter

Facebook
As technologies begun to change rapidly in the 20th Century, the means for communication also advanced tremendously. After the first ever recognized social media, Six Degrees was created in 1997, a plethora of social media sites followed quickly. By 2006, everything from MySpace, LinkedIn,...

Stay Ahead of the Competition with Auction Insights

auction insights
If your New Year’s Resolution was to look inward, to focus on your own dealership and to let go of the urge to check up on what your competitors are doing, then this article may not be for you. If you’re like most dealers, however,...

Integrating Direct Mail with Digital Targeting

direct mail
With newer forms of technology and techniques arising daily for ways to send out a message, older – more traditional – ways are being left behind. Direct mail, a form of direct marketing, was used by businesses to send promotional materials, such as postcards...

Five Marketing Metrics Dealers Should Pay Attention To

digital marketing
In the midst of managing customer service, the finance process, service departments, and overall dealership operations, it is easy for marketing to fall by the wayside. After creating and updating a website, it may seem like an ineffective use of time to focus on...

Your 2018 Plan to Conquer Online Reviews

online reviews
Gone are the days where people used to rely on a business to provide them with true and accurate information. Now, online reviews are the place to go for consumers to find honest opinions about a company, product, or service. 91% of consumers routinely...

How to Entice More Service Drive Customers with Targeted Messages

service drive
You can make money with coupons with the right customer messaging and targeted marketing. It is easier to learn than it sounds. if you give the right coupon (the right offer), to the right customer (not just anybody), for the right reason (a goal...

7 Ways to Create a Trending Marketing Videos

marketing videos
With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the go-to marketing trend as of late. It’s become ingrained in a company’s marketing process, regardless of the industry with the...

HEADLINES

newscastvideo

Making Changes and Meeting Customer Expectations | Trump administration tax hike might impact car...

  On today's CBT Newscast for Monday, February 19th, 2018: Michael Anderson: Making Changes and Meeting Customer Expectations Consumers have changed and it’s impacting Car Dealerships. Michael...
cusotmersvideo

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
sales

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...