Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

Weekly Marketing Update with John Fitzpatrick – [5.8.20]

John Fitzpatrickvideo
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force Marketing’s COVID-19: Dealer Resource Center. Did you enjoy this interview? Please share your thoughts, comments,...

Who to Advertise to in Post-Pandemic Auto Market

auto
Auto industry recovery has begun after the sudden spring shutdown due to COVID-19. Its pace, however, isn’t on par across all demographics. According to JD. Power’s weekly Auto Industry Impact Report on April 30th, the demographic over 55 is by far the slowest to...

Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen – Kevin LeSage, Autotrader

Autotradervideo
In today's segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin discuss how dealers can shift their sales strategy to incorporate at-home buying as more dealers and showrooms are starting to...

Weekly Marketing Update with John Fitzpatrick – [5.1.20]

marketingvideo
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force Marketing’s COVID-19: Dealer Resource Center. Did you enjoy this interview? Please share your thoughts, comments,...

Weekly Marketing Update with John Fitzpatrick – [4.24.20]

marketingvideo
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update. To find out more, visit Force Marketing’s COVID-19: Dealer Resource Center. Did you enjoy this interview? Please...

Taking Customers from the First Contact to Final Purchase: Six Ways to Make Up For Showroom Walk-Ins

customers
While social media and digital channels have become a popular method for potential car buyers to find their ideal vehicle, the data still revealed that walk-ins were still the most popular way to make the first contact with dealerships. Unfortunately, the current impact of...

Five Pieces of Critical Messaging to Deliver to Your Customers Amid the COVID-19 Outbreak

customers
When it comes to this current situation, customers are probably just as unsure of what is going on around them as you are. From wondering if grocery stores will be stocked next week to how long social distancing will last, customers are surrounded by...

John Fitzpatrick Analyzes the Latest Automotive Marketing Data from Google, Bing & Facebook

John Fitzpatrickvideo
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides a weekly marketing update. To find out more, visit Force Marketing’s COVID-19: Dealer Resource Center. Did you enjoy this interview? Please...

John Fitzpatrick Provides a Weekly Marketing Update for Dealers

John Fitzpatrickvideo
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back President and CEO of Force Marketing, John Fitzpatrick. In this segment, John and Jim discuss the latest marketing data from some of the industry's top players. To find out more, visit...

Apple Honda’s Eric Nichols Discusses the Changes His Dealership Has Made to Sustain Operations

Apple Hondavideo
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive along with Eric Nichols, Internet Sales Director and BDC Manager for Apple Honda in Riverhead, New York. In this segment, Eric discusses the changes he...

HEADLINES

Merril Hogevideo

Former NFL Player, ESPN Commentator, Author & Cancer Survivor Merril Hoge Talks About Overcoming...

On today's show, we’re pleased to welcome Merril Hoge, former NFL running back for the Pittsburgh Steelers and Chicago Bears. Merril also serves as...
Jeff Dykevideo

On CBT News for May 25, 2020: Sonic Automotive President Jeff Dyke Addresses COVID-19...

Today on CBTNews.com for Monday, May 25th, 2020: Sonic Automotive President Jeff Dyke Addresses COVID-19 Challenges and What Lies Ahead for EchoPark On today's show,...
customers

Five Ways to Make Your Dealership’s Brand Irresistible to Customers

Think about your favorite products. What is it that attracts you to them? Is it the product itself? Is it the messaging around it?...
service

How Service Kiosks Affect Fixed Ops

Self-service kiosks have started to pop up in more dealerships. What started out as a novelty, is quickly being hurled into the mainstream, partly...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel