Thursday, October 21, 2021
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What can your car dealership do to prepare for the future of auto retail?

  On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, shares some insights on what to do during this unique time in auto retail, where inventory levels are still low, dealers have record profits and dealers are wondering if this is the time to make a change? The question is— […]
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Why car dealers need to focus on increasing customer loyalty today

Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...

The importance of utilizing marketing as a communication tool during inventory crunches

Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This...

The unique challenges dealer groups are facing when comparing marketing reports

On the latest episode of Auto Marketing Now, host Brian Pasch talks about the unique challenges dealer groups face when trying to compile comparison marketing...

Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime Value approach

The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...

Greenway Auto COO Casey Coffey discusses benefits of new marketing solution

On today’s show, we’re pleased to welcome Hugh Hathcock, Owner of Velocity Automotive Solutions and we’re also joined by Casey Coffey, Chief Operating Officer...

Ford drives a lifestyle brand growth strategy

Launching off its successful Bronco and Mustang Mach E, Ford wants to expand the brand that once partnered with Versace to sell $1,135 Ford...

The critical missing piece to your digital sales strategy

On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the most critical piece in your digital sales strategy, which...
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