Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

How to Make Google Voice Search and PPC Campaigns Work for Your Dealership

voice search
Advertising is a significant investment for most car dealerships, rolling the dice with monthly ad spends in the thousands of dollars per rooftop. Many are just emerging from traditional ad methods to ‘test the waters’ with modern campaigns like online PPC, or pay-per-click, marketing...

Tips for Improving Dealership Reviews and Maintaining a Meaningful Online Reputation

negative reviews
The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place they turn to almost always is review sites. The reality of the connected consumer...

Why You Need a Live Chat Feature on Your Dealership’s Website

live chat
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen and can seem irritating when you’re still high in the sales funnel. But for today’s...

Everything You Need to Know About Video Marketing at Your Dealership – David Kain, Kain Automotive

David Kainvideo
On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right here on CBT News. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi, everyone. Thanks so much for joining me on another edition of CBT News...

The 4 Marketing Tips Your Dealership Should Focus on to End the Year Strong – Glenn Pasch, PCG Digital

Glenn Paschvideo
On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no stranger to CBT News and always has great insight and advice into the world of marketing. If you'd like to hear...

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

marketing
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a prime resource. Many times, their buying decisions could hinge on finding that exceptional car walkthrough, test drive, or informational video....

How to Reach and Engage the Connected Customer

connected customer
There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who look to their phones before they look to dealership lots for a car. While the move to online shopping has...

Making Social Media Marketing Part of Your Dealership’s Overall Culture – Rudy ‘El Patronn’ Tremenio, Brooklyn Mitsubishi

video
On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, I'm Jim Fitzpatrick. Thanks so much for joining me on another edition of CBT News. Today I...

Is Your Marketing Budget Ballooning? Here are Four Ways to Cut Marketing Costs Per Car Sold

ads
It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the trick. Now, dealership marketing teams can bring advertising messaging right to the eyes of consumers. Through fairly new techniques like...

How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect – Marco Schnabl, automotiveMastermind

predictive analyticsvideo
On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry. Jim and Marco discuss how highly targeted, customizable customer communications can reduce marketing costs, and provide customers with...

HEADLINES

newscastvideo

Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors | 5...

Today on CBTNews.com - Tuesday, November 12th, 2019: Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors Jim Fitzpatrick talks to Shawn Hays,...
automotive

Are Automotive Technicians Ready for a Self-Driving, Electrified Future?

In the past, all someone needed was a set of wrenches and a little aptitude to become a mechanic. With zero formal education, backyard...
F&I

5 Unethical F&I Practices That Could Sink Your Dealership

It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
Tip of the Dayvideo

Getting Out of a Rut

 In a rut? It happens to the best of us. Forget about why you’re in it. Mark gives you three simple steps to get...

Removing Tension Between Dealers and Buyers

On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...

How to Maximize the Service Appointment Process and Retain More Customers

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...

What Separates You from Other Salespeople?

Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...