Wednesday, August 4, 2021
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Why and how to pursue position zero on Google

SERP position zero is the new target bullseye. Yes, of course, it’s fair to ask, “Wait, you mean being number 1 on SERP isn’t the best?” No, not anymore. Now it’s about being zero, which fits, given the wacky world we all live in these days. To be accurate, SERP (search engine result page) number […]
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Why new vehicle inventory shortages don’t have to prevent you from gaining new customers

Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us...

How influencer marketing can benefit your car dealership

It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be...

The top 3 video marketing metrics car dealers should follow

In-market shoppers see your videos when they’re ready to visit your dealership. For example, 97% of auto shoppers acted after watching a video, and 40% searched inventory. Posting...

Where the auto industry is, and where it needs to go – Bob Lanham, Facebook

Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among...

How car dealers can increase revenue by shifting their focus to fixed operations – Tom Heizer, SVP at GSM

There is a lot of focus on new vehicle inventories and how they are being impacted by the continuing chip shortage. Although grosses have...

The value that geofencing marketing can bring to car dealers

Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed...

Brian Pasch addresses the digital marketing challenges car dealers are facing today

How are you addressing your marketing measurements in today’s digital landscape? Joining us on today’s show Brian Pasch, Founder, and CEO of PCG Companies,...
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