Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

John Fitzpatrick of Force Marketing Discusses Digital Marketing for Dealers

Force Marketingvideo
At NADA 2019 We spoke with John Fitzpatrick, President and CEO of Force Marketing to discuss what the Force team has planned for 2019.   To see more interviews from the Force Marketing team or to watch our full coverage of NADA 2019, visit us at CBTNews.com. Video...

Facebook Enhances Their Already Powerful Targeting System to Help Auto Dealers Reach More Customers

Facebook
What comes to mind when you hear of Facebook? Do you define it as just a social network? A platform for telling others about your dealership, or a robust tool that drills through the data to find your target audience? In many ways, Facebook...

Why Are Auto Companies Paying the Big Bucks to Run Super Bowl Ads?

super bowl
When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has more than doubled. So, why are automotive companies shelling out the big bucks to run ads during the Super Bowl? According...

How to Engage Potential Customers with Better Market Intelligence – Amy Hughes, Experian

Experianvideo
At The NADA Show 2019 in San Fransisco, CBT's Jim Fitzpatrick spoke with Amy Hughes, Senior Director of Dealer Intelligence at Experian to discuss how to build successful and confident automotive marketing campaigns that will continue strongly into 2020. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Thank you so...

How To Avoid Dead-End Marketing Strategies At Your Dealership?

dead-end
If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies so that you can say no to them - instead you can focus on good ideas. From the more traditional...

The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy in 2019

marketing
Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown in popularity, and the impact of platforms like Facebook, Twitter, and Instagram cannot be denied. However, there is one valuable...

How to Get the Most Value From Your Vendors, Employees, and Marketing Processes – Glenn Pasch, PCG Companies

Glenn Paschvideo
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the...

Find, Reach, and Retain Profitable Customers with the Power of Predictive Analytics – Amy Hughes, Experian

experianvideo
Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the current trends is a good way to stay ahead of the competition. Joining Jim...

Is There Still Value in Print Advertising?

print advertising
We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era, it appears as though most consumers turn to their phones, tablets, and assorted devices to research and make purchases. Common...

Top 5 Trends For Marketing Strategies In 2019

marketing
Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes to consumer satisfaction, paying attention to the current trends is a good way to stay ahead of the competition. There...

HEADLINES

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7 Common Leadership Challenges that Managers Face and How to Overcome Them | “Partnership”...

Today on CBTNews.com - Tuesday, March 19th, 2019: 7 Common Leadership Challenges that Managers Face and How to Overcome Them - Bruce Tulgan, RainmakerThinking CBT welcomes...
Gross Profitvideo

7 Words That Will Increase Your Gross Profit

What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20%: Can you see some value...
partnership

“Partnership” is the New Automotive Industry Buzzword

When it comes to the future of the automotive industry, the word “partnership” is starting to enter the conversation. In the past, automakers...
Bruce Tulganvideo

7 Common Leadership Challenges that Managers Face and How to Overcome Them – Bruce...

CBT welcomes back Bruce Tulgan, Founder and CEO of RainmakerThinking, popular author, and management consultant. On today's show, Bruce discusses what he calls 'the...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

Stop, Look, and Listen

  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

The Reward of Consistent Practice

Nobody gets better on game day. On today's Saturday Morning Sales Meeting, Dave discusses the rewards that come with consistent practice and preparation.