Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

4 Steps to Transform Your Marketing Strategies

automotive marketing
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Data can come from sources both inside and outside of a dealership, and knowing how...

What is Your Customer Data Worth?

data
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their...

Integrating Your Online Reputation Strategy into Your Dealership’s Marketing Plan

reputationvideo
In the automotive industry, positive consumer reviews are crucial ways dealers can attract new customers. Recent studies have shown, 59% of consumers say dealer reputation is the single most important factor when deciding what dealership to buy from. Joining us today to discuss how...

Four Free Digital Marketing Training Resources for You and Your Staff

digital marketing
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring employees to managing your inventory. The same also holds for marketing. Whether you are purchasing a new piece of software...

Glenn Pasch on Alleviating Pain Points in Your Customer Journey

Glenn Paschvideo
Please join us in welcoming back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan. And he has also provided his expertise to CBT on numerous occasions. VIDEO TRANSCRIPT:  Jim Fitzpatrick:...

How automotiveMastermind is Helping Dealers Find the Highest Quality Leads in the Shortest Amount of Time

datavideo
On today’s show, we’re pleased to welcome Joe Kacala, Chief Product Officer at automotiveMastermind, a dealership data mining and marketing company. Joe is here to talk about key trends for 2020 when it comes to customer acquisition and targeted marketing, as well as the...

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020

marketing trendsvideo
  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field to cultivate a winning strategy. But no worries if you don’t have an expert on hand, because today, we do....

Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix

direct mail
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing mix. But only if it’s personalized. When combined with behavior prediction technology that can curate offers specific to each prospect’s...

Why Your Dealership Should Incorporate These Direct Marketing Strategies

direct marketingvideo
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key automotive marketing trends and best-practices for 2020, as well as the upcoming NADA show, where you can catch WeDrive at...

3 Tips to Sell More Cars Through the Service Drive

service drive
Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are servicing, but also previous vehicles at that dealership. This demonstrates how impactful it is to keep that sales-service-sales lifecycle churning....

HEADLINES

demo drivevideo

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
experianvideo

How Dealers Can Better Collect and Interpret Their Data – Amy Hughes, Experian

Experian's Senior Director of Dealer Intelligence, Amy Hughes, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss how...
dealer-fxvideo

Provide an Outstanding Customer Experience with These Digital Solutions – Bill Lucchini, Dealer-FX

At NADA 2020 in beautiful Las Vegas, host Jim Fitzpatrick was joined by Bill Lucchini, CEO of Dealer-FX, a company that aims to provide...
Byridervideo

How Byrider is Bringing a Customer-Centric Experience to the Subprime Space – Chris Hadley

Byrider's Vice president of Franchising, Chris Hadley, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss changes in...

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

What January’s Kerrigan Report Reveals About Industry Consolidation Trends for 2020

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello, everyone,...

Creating a Clear Set of Goals to Achieve Your Vision

 When it comes to setting goals, what works for you may not work for everybody. On this week's episode of On the Mark, Mark...