Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

Social Responsibility and What Groups Do It Well

social responsibility
In today’s evolving global marketplace, companies throughout the automotive industry are seeking proactive solutions to social problems in an effort to add purpose and value to their brand. Connecting long-term strategic Corporate Social Responsibility (CSR) programs to a brand’s DNA creates shared value for...

Why Traditional Advertising Efforts Are Not Dead

traditional advertising
Dealership owners are constantly in a limbo trying to decide which advertising means and methods will get them the highest results. Some find that traditional media is the best way to go, while others wish to implement non-traditional methods to garner a wider audience....

Bells & Whistles May Not Attract and Convert

attract and convert
Here’s a silly question for dealers and managers: Do you ever look at your website and think it’s stale or boring? Of course you do – nearly every day – that’s why it’s a silly question. Believing your website is stale or boring is natural;...

New Software and Tools To Help You Analyze Your Google Search Results

Google Search
It’s unarguable that Google has aided us to advance our businesses and reach where it was not possible before. However, it’s inevitable that with every good thing comes some downsides. In this specific case, it’s the Google algorithm updates. There’s no question to the...

Why Your Physical Location Matters and How It Can Be Leveraged Online

physical location
If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line. Even if consumers have a good idea of what they want searching online, they want to be able to touch,...

Writing SEO Rich Copy for Your Dealership Website

search engine optimization
Before we can even get into how you can have an SEO rich website, it’s important to know what SEO content is. SEO stands for ‘Search Engine Optimization’. Simply put, it is the process of website optimization that makes it easier for users to...

Capitalizing on National OEM Marketing Campaigns in Your Local Market

marketing campaign
National vs. Regional Marketing A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best possible way. The way your marketing strategy is set up can determine how much visibility your automotive dealership will receive....

Should we go after new customers?

customer retention
Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company to retain its customers over a period of time. Customer retention is a percentage that measures how many customers a...

Google’s New AMP Formats for Email and How They Could Benefit Auto Dealers

AMP for email
Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if someone does remember it's time for maintenance many don't exactly know what it needs, why it is needed or where...

How Del Grande Auto Group Succeeds at Marketing By Measuring Metrics

Del Grande Auto Groupvideo
  Is your car dealership spending money on marketing to make money on investments? Jeremy Beaver, Chief Operating Officer of the Del Grande Auto Group chats with Brian Finkelmeyer, Director of Conquest at vAuto, about what a dealership can do to make sure they are...

HEADLINES

newscastvideo

Brian Benstock: How Paragon Honda Uses Technology to Properly Serve Their Market | ...

On today's CBT Newscast for Friday, April 20th, 2018: How Paragon Honda Uses Technology to Properly Serve Their Market - Brian Benstock Can you imagine the...
The Joe Verde Groupvideo

Why Dealerships Should Consistently Train Their Staff- Eric Edwards, The Joe Verde Group

Among this digital driven world Dealerships spend a lot of money on the technology that drives them. Eric Edwards, Trainer with the Joe Verde...
Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...
spot decisionsvideo

Do Spot Decisions Really Help Sell More Cars?

On this week's edition of F&I Today, Becky Chernek talks about making spot decisions and whether or not they actually help your dealership sell...

Do Spot Decisions Really Help Sell More Cars?

On this week's edition of F&I Today, Becky Chernek talks about making spot decisions and whether or not they actually help your dealership sell...

The 7 Circles of Internet Sales Success – Training Circle

On today’s episode of Progressive Retail, Cory Mosley continues his series on the 7 Circles of Internet Sales Success by going over the Training...

Opening the Call: What to say to make a good first...

"The better you are prepared before reaching out to your customer, the better the conversation will be." Opening the call is much like your first...