Pointers in positive messaging from Coca-Cola
Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend to nil. But the move wasn’t knee-jerk to a problem – rather, it was an act…
Expand your dealership’s reach with these website features – Mark Sokal
We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under the name Sokal, this marketing agency has over 100 employees and well over 350 clients around…
Google’s automotive retail head Lissette Gole, discusses meeting modern consumer demands
Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of your digital marketing can be challenging. Lissette Gole, head of automotive retail for Google, joined…
Low-budget marketing tips for your service department
It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle ownership. Like any relationship, work is required to keep things fresh, growing, and long-term. The often-attributed…
What Google’s New Change in Ad Policy Means for Dealers and Marketers
Google recently made a policy change that limits the ability to target customers by zip code. This could have a major impact on dealers and OEMs as they market and advertise. Today, we discuss this change with Peter Leto, CEO…
How Dealer Body Shops Can Navigate the Restart
In April 2020, traffic volumes across the US were reduced by 30 to 60 percent as COVID-19 restrictions kept much of the public at home. As a direct result, fewer collisions occurred nationwide. Los Angeles, for example, noted roughly a…
How to Market Your Dealership’s Digital Retailing Process – Glenn Pasch
In light of the COVID-19 pandemic, many dealers have adopted digital retailing technology on their website to meet consumer demand and facilitate an uptick in online sales. However, dealers still have a lot to learn about these tools and how…
How dealers can drive leads when inventory slows down
Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April 2020. While these numbers are bouncing up again and are…
Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads
If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch up with old friends. It is now a powerhouse of…
Text Your Way to Higher Customer Satisfaction
This morning, I dropped off my 145-pound Newfoundland, Tess, to be groomed. I scheduled and paid over the phone, and then I received reminders via text. When I arrived and texted PetSmart, an employee met me at the front door…
HEADLINES
Erin Kerrigan discusses findings from the Kerrigan Advisors Q2 Blue Sky Report
Kerrigan Advisors recently released their Blue Sky Report that covers the overall buy-sell market and M&A activity in the auto retail industry through the second quarter of 2020. On today’s show, we’re pleased to welcome back Erin Kerrigan, founder and…
Leveraging sophisticated AI for your dealership’s video marketing strategy
There's nothing more powerful than TV when it comes to marketing, and dealers know this. However, it's also very expensive to do well. Executing television marketing efficiently and cost-effectively is an area that dealers typically struggle with, and they could…
MB dealer Gregory Baranco says ‘manufacturers need to step up’ their diversity efforts
While there are over 18,000 dealers in the country, only 265 dealerships are owned by African Americans. The lack of black representation and the growth of diversity in automotive has hindered the industry generation after generation. Today, we’re joined by…
How F&I can play a part in increasing customer retention
“How do we keep ‘em coming back?” It’s a very important question for anyone working at a dealership. Customer retention is one of the most important priorities throughout dealership operations. Service, parts, and sales all rely on repeat customers and…
Modifying your dealership’s sales approach through COVID-19
Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…
Auto ventures capitalize on stock market strength to push through acquisitions...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
The role diversity plays in your dealership’s customer communications
Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…
