Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

Leveraging Data to Strategically Market Your Dealership in the Middle of COVID-19 – John Fitzpatrick, Force Marketing

Force Marketingvideo
As part of our continuing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John, he discussed navigating the marketing challenges presented by the Coronavirus. Today, he and Jim tackle how new data...

What Message Should Dealers Be Sending to Their Clients? – Eric Mercado, WeDrive

Eric Mercadovideo
  As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric discuss dealership marketing spend during the COVID-19 outbreak, and how marketing vendors can help dealerships pivot their messaging to clients. Stay...

6 Steps for Dealerships to Get Started on Facebook Marketplace

Facebook Marketplace
Here’s a stat that will scramble your brain: Facebook Marketplace now has 800 million users worldwide. Let that number sink in. Here in the U.S., 1 in 3 people use the tool. It’s no wonder that Facebook Marketplace has become a critical source of new leads...

Digital Marketing Through Video: How to Do It Well

marketing
Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that in addition to increasing traffic and sales and generating leads, video marketing can even decrease the number of support calls...

6 Creative Solutions to Drive Customer Engagement in the Auto Industry

customer engagement
The automotive industry of the United States is expected to spend $14 billion on its digital advertising by the year 2020, with a growth of 13% every year. This fact only implies that digital advertising will have a vital role in the automotive industry,...

Why Dealerships Should Use Facebook Marketplace

Facebook Marketplace
In 1995, Craigslist changed the way individuals bought and sold personal items, including used vehicles. Craigslist replaced newspaper classified ads as the go-to spot for posting cars for sale. Dealerships quickly took notice of Craigslist, listing their vehicles and stocking up on used car inventory....

Dealer.com’s Wayne Pastore Discusses How Dealers Can Improve Their Online Presence

dealer.comvideo
Dealer.com's Vice President and General Manager, Wayne Pastore, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss common mistakes dealers make with their online presence and how they can improve their digital storefront. VIDEO TRANSCRIPT: Jim Fitzpatrick: Wayne Pastore, I...

The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson, Force Marketing

Jonathan Thompsonvideo
Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it is to make sure you are utilizing your CRM platform properly and urges you to hold your marketing partners accountable. VIDEO...

How Force Marketing is Using Video to Help Dealers Improve Their Buying Experience – John Fitzpatrick, President & CEO

John Fitzpatrickvideo
Force Marketing's John Fitzpatrick joined Jim on the CBT Stage at NADA 2020 to explain how using video in an omni-channel marketing approach can help improve customers' shopping and car buying experience. VIDEO TRANSCRIPT: Speaker 1: CBT news on location in Las Vegas for the 2020...

Where Does Direct Mail Fit in Today’s Auto Marketing Strategy? WeDrive’s Eric Mercado Tells Us

WeDrivevideo
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Eric Mercado, President of WeDrive Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: People that are out there Eric, that are not as familiar with WeDrive as we are. Eric Mercado: Yeah. Jim Fitzpatrick: Tell us what you're...

HEADLINES

Brian Benstockvideo

On CBT News for April 1, 2020: Brian Benstock Talks About Selling Cars During...

Today on CBTNews.com - Wednesday, April 1st, 2020: Brian Benstock Talks About Selling Cars During a Shutdown On today's show, we welcome back Brian Benstock, Partner,...
OEMs

How OEMs Are Adapting to COVID-19

While many aspects of the novel coronavirus remain unknown, one thing that is becoming abundantly clear is that COVID-19 is wreaking havoc on the...
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Tips If Your Dealership Has to Close Up Shop

The COVID-19 pandemic is hitting America hard with huge numbers of cases coming from Florida, Washington, California, and especially New York and New Jersey....
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Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...