Saturday, December 5, 2020
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Tips to optimize customer engagement in the pandemic and beyond

If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this, “Hi [Your Name], we wanted to make sure you’re OK during this time we all face. Do you need any help? For updates, visit [RandomPoliticalCandidate].com/help.” […]
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TV’s effect on dealership digital engagement

For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and...

Cars.com CEO Alex Vetter on how advertising has changed for car dealers

In today’s marketplace, customers are equipped with digital tools to do most of their shopping from smartphones, which includes vehicles. But since the onset...

4 marketing moves car dealers should be making right now – Frank Lopes

Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more...

What COVID-19 has taught car dealers about strategic marketing – JJ Quest

Experts have revealed that the pandemic could go well into 2021 and there has been a lot of talk surrounding this new normal and...

Why video marketing should be in your dealership marketing strategy

For many dealerships, the challenge is to find new and creative ways to appeal to consumers, especially in a world where coronavirus is causing...

How car dealers can leverage home services to end 2020 on a high note – Kevin LeSage

We’re in the last quarter of the year and although this year has had its own unique set of challenges, car dealers are seemingly...

Apply these automotive marketing methods now, to win big in December

On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the end of Q3 and the...

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