Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

Terrance “BowTie” Campbell Gets Creative On Social Media to Attract Buyers

Social Mediavideo
Every dealership puts their own spin on how they target their next buyer through the dealerships social media accounts. Some dealerships even allow their employees creative freedom, within company policy, when developing social marketing and advertisement post. Our guest today is someone who has...

How to Leverage Organic and Paid Content on Social Media

content
There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800...

Generating Intentional Results Requires Massive Action

results
Attention Dealers, Leaders, Managers and Business owners: Wouldn’t it be absolutely fantastic if you had easy access to experts from different areas of the automotive retail industry to ask questions related to your dealership and business? How about getting advice on the many issues...

“Is Marketing Automation Your Top Priority?” – Brian Pasch

Marketingvideo
Brian Pasch joins Jim Fitzpatrick in the CBT Automotive Network studio to talk key takeaways from this year’s NADA show. As exciting as The NADA Show was, there is a lot of information that needs to be compressed and sought through so you can...

Attracting Your Customers Through Instagram and Facebook Using Cars Social

Socialvideo
On average we spend an hour on social media platforms each day, even revisiting these sights up to eight different times. Jake Wittler, Sr. Product Marketing Manager for Cars.com joins CBT Automotive Network to tell us how they are bringing your dealership's inventory to where...

Does Your Marketing Department Need A Content Calendar?

content calendar
Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this Wednesday? Or the Wednesday after that? What about Wednesday next week, next month, or next year? Can you say with...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what they stand for, and if they are as genuine as they say they are. Buying a car is one of...

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

Facebook
There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800...

Voice Search Engine Optimization for The Automotive Industry

voice search
As the way of the Internet and technology, companies need to continually update their services to best suit the needs of their customers. As the Internet blossomed, companies had to optimize their websites to suit all sorts of desktop browsers. After that, as browsing...

Automotive Digital Marketing – A Comprehensive Guide

digital marketing
Today’s digitally connected, always on the go, and modern consumers, are the current auto shoppers. So, in order for automotive dealerships to target these modern consumers, they have to become just as online and digitally connected. With an ever-changing industry, like the automotive industry,...

HEADLINES

Saturday Morning Sales Meetingvideo

Become Your Own “One-A-Day Vitamin”

Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...
accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining...
millennials

The ABCs of Selling to Millennials

Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
Joseph Michellivideo

Does Your Dealership Experience Meet Your Customer’s Expectations? – Joseph Michelli, NYTimes Best Selling...

Our guest today on the CBT Automotive Network is an expert when it comes to instilling the knowledge and power your business, managers, and...

Become Your Own “One-A-Day Vitamin”

Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

Texting Strategy

Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with...