How to Keep Your Digital Vendors in Check
Every 30 days in the automotive industry, dealerships from coast to coast create their monthly financial statements they rely on to measure their operational results. I know this activity having intimately worked in our family dealership for 20 years with 10 of those responsible...
5 Reasons Why You Should Focus on Branding Your Dealership
A common misconception is that branding revolves around a slogan or a logo. Though these might be key elements of the process, it does go further. Branding involves every single aspect of a customer’s experience, from your social media posts to the logo, website,...
How Your Dealership Can Prepare for Generation Z Car Buyers
Preparing for millennials has been the focus of most companies out there, and with good reason. These individuals are 30 percent of the population, and by 2020 they are projected to have a spending power of 1.4 trillion. The individualistic generation that loves mobile...
Boost Your Dealership Visibility With Incentives and Freebies
In 1887, the Coca-Cola Company sent out coupons for one free drink to thousands of Americans. The result? Over 8 million free drinks were doled out, the majority of them leading to lifelong converts. Ten years later, Cokes were being sold in every state,...
Why Your Digital Marketing Strategy Should Still Include Facebook – Matt Stoffel
In recent months, the social media giant Facebook has had to do some damage control when dealing with its users’ privacy concerns. After the revelation that Facebook was using people's offline behavior to target their advertising, many retailers have been wondering, 'what happens next?' On...
Here Are The Best Ways To Market Your Columbus Day Sale
From Prime Day in July to Back-to-School sales in August to Labor Day discounts in September – we’re now fast approaching Columbus Day. Average automotive sales exceed by 30.5% on Columbus Day. Your dealership has a great opportunity to drive business with this upcoming...
What is SEO and How Can You Harness Its Power to Increase Car Sales?
Search Engine Optimization (SEO) is a concept you may have heard your marketing team discuss or throw around. As a dealership owner, you have a lot on your plate, so it makes sense you may have left this for your marketing team to deal with. However,...
Visual Displays — Best Practices in the Auto Industry
The use of visual displays for advertising has had a major role in advertising for those in the automobile industry. This form of advertising allows customers to see and experience the vehicle they are interested in purchasing before actually making the purchase. Advertising is a...
Feature Benefit Selling by Mark Wahlberg
Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!
Seller Beware: Failures in Facebook Listings
Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring business to their car; rather, it would either claim there was no participating dealership selling the car in question or...
HEADLINES
Week in Review: Creative Revenue Streams You May Want to Consider at Your Dealership...
CBT News Week In Review for Friday, October 12th, 2018: How to Build a Successful Service BDC Model and Increase Sales - Sarah Vantine, Scott...
Are You Using Menu Selling for Compliance?
On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...
Are OEM Recalls Effecting Overall Dealership Sales?
Last week the Center for Auto Saftey (CAS) published a demand for a recall of faulty KIA and Hyundai vehicles. Their demand is due...
Improving Email Communications to Increase 2-Way Engagement
On today's Tip of the Day, Brian Pasch discusses improving email communications to increase two-way engagement and help you sell more cars in the...
Are You Using Menu Selling for Compliance?
On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...
Competitive Analysis
Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...
Being An Unconditional Performer
Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...
