Marketing

To attract new vehicle buyers and generate sales, having a strong online marketing presence is one of the most important investments for your dealership. Here on CBT Automotive Network we have compiled the best collection of articles, executive interviews, and daily news with a focus on automotive marketing. Learn from the best in the business on topics such as digital marketing and advertising, SEO, social media, brand development, web design and much more.

Increase Your Dealership Website Visits with Targeted TV Ads – Comcast Spotlight

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Just when you thought television advertising was a thing of the past, don’t touch that remote, because today's guest will share with you why tv advertising does a better job than digital in connecting car shoppers in your market to your dealership. Today, Jim...

The Power of Cable TV Advertising for Auto Dealers

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If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers research online prior to visiting a local dealership. With that in mind, it’s imperative to reach shoppers before they go...

How To Market Your Dealership To Win On Black Friday?

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Black Friday is typically one of the busiest shopping days of the year as it kicks off the holiday season. Around 30% of the annual retail sales occur between Christmas and Black Friday. In 2018, The Federation has forecast that sales will increase by...

How to Create an Efficient Audience Targeting Strategy For Your Dealership – Brian Finkelmeyer, Cox Automotive, and Facebook

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According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for CBT News, Brian Finkelmeyer, senior director of conquest at vAuto. Today Brian welcomes Adam Pavkov, director of product for Cox...

The Friend of a Friend: Uncovering the Extended Networks within Your Current Clientele – David Burkus

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Amazing things can happen when you know the right people, and getting out of your comfort zone allows you to network better to make those important connections. On today’s show, Jim Fitzpatrick speaks with David Burkus, best-selling author, speaker, and leadership expert to discuss...

How Your Dealership Can Tap into the Growing Hispanic Market – Tony Zelaya

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According to Dealer Marketing Magazine auto purchases by Hispanic buyers are on track to double from 2010 to 2020, growing at a pace of 116%, and Hispanics will buy nearly 2 million new vehicles this year. Here to tell us how dealers can best...

Is Your Marketing Budget Ballooning? Here are Four Ways to Cut Marketing Costs Per Car Sold

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It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the trick. Now, dealership marketing teams can bring advertising messaging right to the eyes of consumers. Through fairly new techniques like...

What is Your Customer Data Worth?

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Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their...

How To Get A Better Open Rate By Using Email Campaigns

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Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open your emails and ones that actually click on links within your emails. Measuring the...

Why Should Your Dealership Invest In An Ad Agency?

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Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success of your company. Dealerships are no different. Without advertising and marketing, many prospective consumers might not even know about you. Though...

HEADLINES

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What Your Building Design Says About Your Dealership? | 3 Hot F&I Topics for...

Today on CBTNews.com - Thursday, December 13th, 2018: What Your Building Design Says About Your Dealership? - Nicholas Berndt, AMSI The design and layout of your...
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3 Hot F&I Topics for 2019 and Tips to Be Ready Now…

As 2018 draws to a close, dealerships already have an eye on the potential issues that could be facing them in the new year,...
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Do Your Customers Want to Tell People About You?

Everyone has a why buy message. However, Glenn wants to know when your customers do business with you, do you make them feel good...
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Moving Dealerships From Transaction-Centric to Customer-Centric

Looking to 2019 and beyond, margin compression and customer expectations are among several factors that will increase, while more pressure from both existing and...

How to Compensate Your Team

On this week's episode of Kain & Company, David talks about compensation plans and how to pay your team members fairly.

Cross-Selling and Pump-In, Pump-Out Data

On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to...

What Questions Do You Ask Yourself?

The questions you ask yourself can tell a lot about your life. On this week's edition of On the Mark, Mark Tewart wants to...