Dress to Impress: What Message is Your Dealership Staff Sending?

employee dress
30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries by today’s standard, there should still be a sense of pride and professionalism in the way we dress.  Many employers, especially...

How to Maximize the Return on Your Dealership’s CRM and Improve Sales Productivity – Mark Vickery, VinSolutions

CRMvideo
There are countless ways a CRM solution can provide the car buying market with a more connected, personalized, and overall better shopping experience. In fact, according to Nucleus Research, the average ROI for a CRM is $8.71 for every dollar spent. But how do...

Why Unconscious Bias Training is Important for Your Bottom Line and Dealership Reputation

unconscious bias
As humans, we all have perceptions and prejudices that can transition into biases if we aren’t careful. If left unchecked, these biases can develop into strong stereotypes or beliefs that significantly hamper your business. From your receptionist to your senior salesperson, everyone is at risk...

What Makes a Great Salesperson a Superstar? The Answer Might Surprise You – Bob Burg, Co-Author of the “Go-Giver” Series

Bob Burgvideo
What makes a great salesperson great at sales? Is it all about the numbers, or is it about having the right mindset and building positive relationships? The answer might not be what you’re expecting. To find out more, we recently welcomed back Bob Burg,...

How to Tune Up Your Staff’s Health and Keep Them Around for the Long-Haul – Jiselle Perez, Bean Auto Group

healthvideo
 It’s no secret that healthy employees are more likely to have positive attitudes and more energy to complete tasks at your dealership. Healthy habits can also lead to lower insurance premiums and a reduced number of sick days. But how can dealers encourage these...

What Can a Board of Advisors do For Your Dealership?

board of advisors
When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC.  While you are correct that most businesses do not require a board of directors, it does not mean that other...

Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One

onboarding
It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training experience is your version of the “first impression.” That first week of onboarding is pivotal to establishing a connection with...

Common Complaints of Female Car Buyers and How to Address Them to Improve Sales – Lisa Copeland, Cars Her Way

female car buyersvideo
 Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to discuss some of the concerns female car buyers have in the dealership. Through her radio shows on iHeartRadio and KTRH...

4 Qualities Every Great Leader Needs in the Dealership

Finding a list of top leadership qualities is rather simple - a good listener, a team player, inspire others, and so on. But what makes a great leader in the dealership? Connecting with staff and managing time effectively are crucial aspects, but the auto...

Signs That It’s Time to Fire Your F&I Manager

F&I manager
‘We have to let you go. Clean out your desk and hand in your keys’. There isn’t a manager on the planet that has not dreaded having to say those words to an employee. F&I Directors are no exception. Firing an F&I manager can be...

HEADLINES

newscastvideo

Week In Review: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy |...

CBT News Week In Review for Friday, September 20th, 2019: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy - Jeff Brown, Force Marketing On...
leadershipvideo

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...
succession

The Dealer’s Essential Guide to Succession Planning

In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
closing the dealvideo

The 7 Most Important Words To Closing The Deal

 David Lewis of David Lewis & Associates gives you the 7 most important words to closing the deal and tells you why you should...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...