Magazine

Transparency as a competitive advantage: Is it time to change?

transparency
Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising practices that they’ve been using for decades. The problem is that the game has changed and consumers have access to...

Service Drive: Are you Talking in Terms the Customer Understands?

service drive
If you have ever been on a computer support call with someone who is totally immersed in the world of technology and is speaking in what seems like a foreign language to you the whole time, you might understand what customers sometimes feel like...

A Primer on Video Email Marketing: Easy to Do, But the Results May Be Big

video marketing
You may have heard by now that video email marketing increases engagement and delivers better results than traditional email marketing. If you're still not sure, here are a few statistics that may pique your interest. Using the word ‘video’ in an email subject line...

Creating Customer Rapport

customer rapport
You don’t have to be BFFs, but They Must Like You All of us who truly want to serve our customers are looking for ways to create rapport with them that will lead to effective communication and a successful and long term business relationship. But,...

5 quick fixes for your web design

web design
It’s easy to put content on a webpage—about as simple as writing an email. But the question of how to arrange that content, and the site beneath, in order to maximize throughput, profit, and customer happiness, is one that’s eluded companies large and small...

View-Through Attribution: The most important KPI you’re probably not using

KPI
When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a full working knowledge of exactly which KPIs are relevant and what they actually mean. A lack of understanding about the...

How to Handle a Bully Negotiator

bully negotiator
"For much of my career, I have had to deal with very smart business people in giant transactions. Sometimes these transactions have aggressive type A-personality buyers.  They are intimidating and pushy, even bully-like.  How do you deal with these types of people? I admit...

7 steps to take your dealership’s IT strategy to proactive from reactive

Erik Nachbahrvideo
Seven Signs Your IT Strategy is Reactive What is your dealership's information technology (IT) strategy? Does it have one? If you don't currently have a five-year IT plan, then your strategy is reactive. This means your dealership is spending a lot more than it...

How to Add $2,000 Profit per Vehicle

Adding Vehicle Profit
Let Buyers Do It at Home Most dealerships understand that much of the car-buying process takes place online. From comparing different makes and models to researching pricing and trade-in values, car shoppers do a lot of homework—ranging from 11 to 17 hours—before they contact a...

Industry News

Industry News
FCA Lights the Way FCA US dealerships are brightening the night for their customers who shop for new cars and trucks after sundown. FCA US has launched its “FCA Bright Initiative” that will not only provide customers and dealership employees with a brighter and safer environment...

HEADLINES

dividedvideo

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...
Wahlbergvideo

Feature Benefit Selling by Mark Wahlberg

Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!  
Reconvideo

Solutions That Measure and Manage Your Dealership’s Recon Process

If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention...

Why Your Team Should Be Certified

Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Right Example

On this week's episode of Hard Truths with Dave Anderson we talk about the power of right example. Everybody is already leading by example,...