Magazine

Interview Red Flags: What to Look for When Interviewing Potential Employees

interview
According to the job search website Indeed.com, the average annual earning of a car salesperson in the U.S. was around $68,000 including all bonuses.  With the cost of hiring and training new salespeople running about 20 percent of their first year earnings that calculates...

Is The Automotive Industry Forgetting How To Connect?

customers
If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology, connectivity, speed and customization. I am also quite sure many of you, including me at times, are confused as to...

Why Dealers Should Invest More of Their Time into Important Marketing Decisions

marketing
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities, you are abdicating the responsibility for the lifeblood of your business. You are handing the keys to your kingdom to...

Your New Hires In Sales…

training
You have two choices when hiring your new salespeople... A. You can either hire the right people who have the potential to become pros in sales, provide them with the training, daily management and proven processes they need from you to succeed...or... B. You can just...

After Growing a Strong Business, Jim Ellis Auto Group is Now Focused On the Future

Jim Ellis Auto Group
The north area of Peachtree Boulevard in Atlanta is a mecca for car buyers. Tucked just inside of the city’s looping Interstate I-285, there are over a dozen auto dealerships in less than two miles. The taste and brand of the autos in the area range...

Fall Into Comfort with These Casual Wardrobe Essential

fall
We’re not quite into the heavy coats and sweaters of winter, but fall style is definitely in the air. Here we offer a variety of styles you can rock off the clock whether you’re enjoying a relaxing brunch, heading to a game or attending...

Chris Saraceno: The Theory of Five and why People and Passion Power Your Business

chris saraceno
It’s a steamy Friday afternoon in mid-September and Chris Saraceno has just returned from giving a presentation to over 600 students and faculty members at Holy Trinity School in Melbourne, Florida. The focus of his speech was about surrounding yourself with the right people and...

Why you want customers to tell you NO in the Service Drive

NO
Something you’ve probably noticed in your Service Drive; Customers almost never come out and say, “Please upsell me.” What’s more, your clients don’t even know they need what you are about to present most of the time. Asking someone to buy from you “in...

Dealers Growing Market Share: What Really Separates Them from the Rest?

market share
With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as with every year, these gatherings will be filled with vendors hawking the latest shiny objects to scores of well-meaning, though...

How to Create a Competitive Internet Manager/Director Pay Plan

pay plan
The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries. Internet sales managers - a title once recruited exclusively for automotive dealerships - are now a hot commodity in all...

HEADLINES

Brian Benstockvideo

Paragon Honda’s Brian Benstock on Preparing for the Future of Auto Retail Transactions Post-Coronavirus

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Brian Benstock, Partner GM and VP at Paragon Honda and Acura....
Boniface Hiers Kiavideo

How Boniface Hiers Kia is Changing its Business Strategy to Protect Staff and Serve...

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome Justin Jarek, General Manager of Boniface Hiers Kia in Melbourne, Florida....
Paul Potratzvideo

The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz, PPADV

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment,...
Pete MacInnisvideo

On CBT News for April 7, 2020: Do Dealers Have the Right Tools For...

Today on CBTNews.com - Tuesday, April 7th, 2020: Do Dealers Have the Right Tools For Digital Retailing? - Pete MacInnis, eLEND Solutions On today's show, we...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...
Coronavirus Coverage

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