Magazine

Interview Red Flags: What to Look for When Interviewing Potential Employees

interview
According to the job search website Indeed.com, the average annual earning of a car salesperson in the U.S. was around $68,000 including all bonuses.  With the cost of hiring and training new salespeople running about 20 percent of their first…

Is The Automotive Industry Forgetting How To Connect?

customers
If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology, connectivity, speed and customization. I am also quite sure many of you, including me at times,…

Why Dealers Should Invest More of Their Time into Important Marketing Decisions

marketing
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities, you are abdicating the responsibility for the lifeblood of your business. You are handing the keys…

Your New Hires In Sales…

training
You have two choices when hiring your new salespeople... A. You can either hire the right people who have the potential to become pros in sales, provide them with the training, daily management and proven processes they need from you…

After Growing a Strong Business, Jim Ellis Auto Group is Now Focused On the Future

Jim Ellis Auto Group
The north area of Peachtree Boulevard in Atlanta is a mecca for car buyers. Tucked just inside of the city’s looping Interstate I-285, there are over a dozen auto dealerships in less than two miles. The taste and brand of…

Fall Into Comfort with These Casual Wardrobe Essential

fall
We’re not quite into the heavy coats and sweaters of winter, but fall style is definitely in the air. Here we offer a variety of styles you can rock off the clock whether you’re enjoying a relaxing brunch, heading to…

Chris Saraceno: The Theory of Five and why People and Passion Power Your Business

chris saraceno
It’s a steamy Friday afternoon in mid-September and Chris Saraceno has just returned from giving a presentation to over 600 students and faculty members at Holy Trinity School in Melbourne, Florida. The focus of his speech was about surrounding yourself…

Why you want customers to tell you NO in the Service Drive

NO
Something you’ve probably noticed in your Service Drive; Customers almost never come out and say, “Please upsell me.” What’s more, your clients don’t even know they need what you are about to present most of the time. Asking someone to…

Dealers Growing Market Share: What Really Separates Them from the Rest?

market share
With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as with every year, these gatherings will be filled with vendors hawking the latest shiny objects to…

How to Create a Competitive Internet Manager/Director Pay Plan

pay plan
The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries. Internet sales managers - a title once recruited exclusively for automotive dealerships - are now a…

HEADLINES

stockvideo

Auto ventures capitalize on stock market strength to push through acquisitions and IPOs

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
Bernie Morenovideo

Bernie Moreno returns to auto retail with new digital technology

While the COVID-19 pandemic has created many obstacles for auto dealers, some have found ways to create opportunities in the midst of adversity. After taking a step back from the auto industry, Bernie Moreno, president of Bernie Moreno Companies, and…
automation

Why automation is a crucial tool in today’s auto industry

In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can…
wholesale

Wholesale prices begin to normalize on usual inventory levels

Dealers may start to notice the wholesale prices at auction slip back into more familiar territory. According to Manheim’s Used Vehicle Value Index mid-month report for September, wholesale used vehicle prices have decreased by 0.9% in the first two weeks…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…