Magazine

Service Drive: Are you Talking in Terms the Customer Understands?

service drive
If you have ever been on a computer support call with someone who is totally immersed in the world of technology and is speaking in what seems like a foreign language to you the whole time, you might understand what customers sometimes feel like...

A Primer on Video Email Marketing: Easy to Do, But the Results May Be Big

video marketing
You may have heard by now that video email marketing increases engagement and delivers better results than traditional email marketing. If you're still not sure, here are a few statistics that may pique your interest. Using the word ‘video’ in an email subject line...

Creating Customer Rapport

customer rapport
You don’t have to be BFFs, but They Must Like You All of us who truly want to serve our customers are looking for ways to create rapport with them that will lead to effective communication and a successful and long term business relationship. But,...

5 quick fixes for your web design

web design
It’s easy to put content on a webpage—about as simple as writing an email. But the question of how to arrange that content, and the site beneath, in order to maximize throughput, profit, and customer happiness, is one that’s eluded companies large and small...

View-Through Attribution: The most important KPI you’re probably not using

KPI
When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a full working knowledge of exactly which KPIs are relevant and what they actually mean. A lack of understanding about the...

How to Handle a Bully Negotiator

bully negotiator
"For much of my career, I have had to deal with very smart business people in giant transactions. Sometimes these transactions have aggressive type A-personality buyers.  They are intimidating and pushy, even bully-like.  How do you deal with these types of people? I admit...

7 steps to take your dealership’s IT strategy to proactive from reactive

Erik Nachbahrvideo
Seven Signs Your IT Strategy is Reactive What is your dealership's information technology (IT) strategy? Does it have one? If you don't currently have a five-year IT plan, then your strategy is reactive. This means your dealership is spending a lot more than it...

How to Add $2,000 Profit per Vehicle

Adding Vehicle Profit
Let Buyers Do It at Home Most dealerships understand that much of the car-buying process takes place online. From comparing different makes and models to researching pricing and trade-in values, car shoppers do a lot of homework—ranging from 11 to 17 hours—before they contact a...

Industry News

Industry News
FCA Lights the Way FCA US dealerships are brightening the night for their customers who shop for new cars and trucks after sundown. FCA US has launched its “FCA Bright Initiative” that will not only provide customers and dealership employees with a brighter and safer environment...

How to Create Excellent Employees

Excellent Employees
We all know the foundation for a great Service, Parts or Body Shop department or any venture really, is excellent employees. But if you are reading this, you’re a Parts, Service, Body Shop manager or other dealership manager who already knows that great employees...

HEADLINES

newscastvideo

Supply and Demand Challenges Suggest A Decline – Jonathan Smoke, Cox Automotive | Ford...

Today on CBTNews.com - Wednesday, June 20th, 2018: “Supply and Demand Challenges Suggest A Decline in Vehicle Sales Moving Forward” - Jonathan Smoke, Cox Automotive The...
Tip of the Dayvideo

Engaging Early with the Customer

On today's Tip of the Day, Becky Chernek tells you why you should find out why the customer took so long on that timely...
moments of truth

Moments of Truth

Moments of truth define you as a salesperson. The way you handle certain things the customer throws at you has a direct effect on...
Pride month

How OEM’s Are Bringing Attention To Diversity During Pride Month

Through this month of June, you might have spotted quite a few rainbows flying around, both online and offline. For those that are unaware,...

Moments of Truth

Moments of truth define you as a salesperson. The way you handle certain things the customer throws at you has a direct effect on...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Wasted Dollars in Your Service Lounge

People live at a faster pace nowadays. How time feels to someone is relative to what their priorities are at any moment. On this...