Magazine

Interview Red Flags: What to Look for When Interviewing Potential Employees

interview
According to the job search website Indeed.com, the average annual earning of a car salesperson in the U.S. was around $68,000 including all bonuses.  With the cost of hiring and training new salespeople running about 20 percent of their first year earnings that calculates...

Is The Automotive Industry Forgetting How To Connect?

customers
If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology, connectivity, speed and customization. I am also quite sure many of you, including me at times, are confused as to...

Why Dealers Should Invest More of Their Time into Important Marketing Decisions

marketing
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities, you are abdicating the responsibility for the lifeblood of your business. You are handing the keys to your kingdom to...

Your New Hires In Sales…

training
You have two choices when hiring your new salespeople... A. You can either hire the right people who have the potential to become pros in sales, provide them with the training, daily management and proven processes they need from you to succeed...or... B. You can just...

After Growing a Strong Business, Jim Ellis Auto Group is Now Focused On the Future

Jim Ellis Auto Group
The north area of Peachtree Boulevard in Atlanta is a mecca for car buyers. Tucked just inside of the city’s looping Interstate I-285, there are over a dozen auto dealerships in less than two miles. The taste and brand of the autos in the area range...

Fall Into Comfort with These Casual Wardrobe Essential

fall
We’re not quite into the heavy coats and sweaters of winter, but fall style is definitely in the air. Here we offer a variety of styles you can rock off the clock whether you’re enjoying a relaxing brunch, heading to a game or attending...

Chris Saraceno: The Theory of Five and why People and Passion Power Your Business

chris saraceno
It’s a steamy Friday afternoon in mid-September and Chris Saraceno has just returned from giving a presentation to over 600 students and faculty members at Holy Trinity School in Melbourne, Florida. The focus of his speech was about surrounding yourself with the right people and...

Why you want customers to tell you NO in the Service Drive

NO
Something you’ve probably noticed in your Service Drive; Customers almost never come out and say, “Please upsell me.” What’s more, your clients don’t even know they need what you are about to present most of the time. Asking someone to buy from you “in...

Dealers Growing Market Share: What Really Separates Them from the Rest?

market share
With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as with every year, these gatherings will be filled with vendors hawking the latest shiny objects to scores of well-meaning, though...

How to Create a Competitive Internet Manager/Director Pay Plan

pay plan
The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries. Internet sales managers - a title once recruited exclusively for automotive dealerships - are now a hot commodity in all...

HEADLINES

Becky Chernekvideo

CBT Automotive Newscast for January 22, 2020

Today on CBTNews.com - Wednesday, January 22nd, 2020: Becky Chernek Discusses How to Adapt Your Dealership's F&I Department for the Digital Age Here to tell us...
closing the dealvideo

The 7 Most Important Words To Closing The Deal

 David Lewis of David Lewis & Associates gives you the 7 most important words to closing the deal and tells you why you should...
texting

Why Are Service Departments Still Not Texting?

Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...
life

Are You Tired of the Same Results?

If the last century taught us anything, it is that change and growth are the keys to developing and maintaining success in everything that...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan...