Cars Commerce has been a strong advocate for the Women of Color Automotive Network (WOCAN) since its inception and is excited to continue this commitment with a $20,000 donation to the WOCAN-Bob Ross Legacy Scholarship. This contribution aims to empower minority women in automotive retail by funding educational opportunities and accelerating their journey to leadership positions within the industry.
This scholarship aligns with Cars Commerce’s mission to foster diversity within the automotive sector while commemorating the 50th anniversary of Bob Ross Automotive, the first and only African-American-owned dealership to reach this milestone. Currently led by Jenell Ross, Dealer Principal, and Cars Commerce Board Member, the dealership continues to honor her father’s pioneering legacy.
Scholarship Details
The WOCAN-Bob Ross Legacy Scholarship will award eight scholarships, each valued at $2,500, to outstanding women working in automotive dealerships. The scholarship recipients will be able to attend one of several high-profile industry events designed to promote growth, education, and networking.
Each scholarship provides $2,500 to cover expenses such as event registration fees, travel, and accommodations for selected conferences and events. The funds will be reimbursed to recipients after the event.
The scholarship is open to all WOCAN members working in automotive dealerships, regardless of role. Applicants must complete an online application, submit a brief essay outlining how the scholarship will support their career goals, and provide a post-event video reflecting on their experience.
Selection Criteria:
WOCAN and Cars Commerce will review applications and select the eight most compelling candidates based on the following criteria:
- Previous scholarship winnings
- Career journey and trajectory
- Financial need
- Career goals
Eligible Conferences and Events:
In addition, the scholarships will provide funding for attendance at a variety of industry events, including:
- NADA Show 2025: January 23-26, 2025
- Auto News Retail Forum at NADA Show: January 23, 2025
- J.D. Power Auto Summit at NADA Show: January 23, 2025
- David Kain Clients and Friends Digital Success Workshop: April 2025
- Cherokee Media Group Auto Intel Summit: April 8-10, 2025
- J.D. Power/NADA New York Auto Forum: April 15, 2025
- Digital Marketing Strategies Conference: April 27-29, 2025
- ASOTU CON 2025: May 13-16, 2025
- WardsAuto AutoTech Detroit: June 3-5, 2025
- NIADA Convention & Expo 2025: June 23-25, 2025
- NAMAD Conference: August 26-29, 2025
The deadline to apply for the WOCAN-Bob Ross Legacy Scholarship is January 10, 2025. This is a unique opportunity for women in the automotive industry to grow their careers through invaluable networking and educational experiences.
To apply, visit the WOCAN scholarship portal and complete the application process today!
