If the Coronavirus pandemic has taught dealers one thing, it’s that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools via chat and video that allow consumers to get help with their online purchases right then and there. Here to discuss more digital retailing trends, the latest marketing insights, and the upcoming Digital Marketing Strategies Conference, is Brian Pasch, international automotive marketing expert, Founder and CEO of the PCG Companies, and host of Auto Marketing Now right here on CBT.
After consulting with his dealer clients, some of which have had record months with slashed marketing budgets, Brian wants to assure them that these cutbacks won’t be sustainable in the coming months. Pent up demand has injected a lot of capital into the economy and lulled some dealers into a false sense of security. Brian predicts that by the end of summer and into the end of the year, dealers will need more aggressive marketing messages to bolster their digital retailing efforts and help customers save time and stay safe.
These topics and much more will be covered during the 11th annual Digital Marketing Strategies Conference. This July 13th – 15th, take part in a full schedule of speakers, presenters, and workshops that you can access online for 30 days after the conference is over. Register here to virtually attend the 2020 Digital Marketing Strategies Conference!
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