Brad Kruse weighs in on the two things you can’t separate from potential car buyers.

Brad Kruse

While shopping for a vehicle…most car buyers will tell you they’re looking for:

A.) Value (which could mean add-ons, packages, extras)

B.) Price (which means deal structuring and financing paperwork)


Back in 2008, Max Digital took that approach when studying the logic and emotion of individuals in their homes and how their behavior was changing when it came to buying a vehicle. From there they came up with a three step solution to converting browsers into buyers.



Hear more in the video above.